Sport Management and Marketing

    • Gannon sport management and marketing students have been successful and recent graduates have gained employment with several sports organizations such as the Buffalo Bills, Erie Seawolves, Memphis Redbirds, Gannon football, IUP basketball, Erie Otters, Best Fitness, the Pittsburgh Pirates and the Erie Bayhawks.
    • Gannon is one of only six universities involved with a program with the Cleveland Indians to offer students a sales training program and experience as part of the Principles of Sport Marketing course, providing students with real-world experience with a leading sports franchise.

    You Will Learn

    Sport is one of the fastest-growing industries in the U.S. generating approximately $400 billion dollars annually and employing approximately 3 million persons. The sport management and marketing program gives students the opportunity to explore the business side of sports at all levels. Students gain significant knowledge through related coursework and also gain significant experience through real-world class projects and sport specific internships.

    You Will Experience

    Gannon sport management and marketing students typically intern with minor league and major professional sports teams, college athletic departments, high school athletic departments, sport marketing agencies, youth sports organizations, recreation and fitness centers, college athletic teams and sport governance organizations (NCAA, NFL, etc.). The Gannon sport management and marketing faculty have developed close relationships with local, national and international sports organizations and students are provided with several opportunities throughout the program.

    You Will Achieve

    Careers in sport management and marketing are growing every year. Such career opportunities include, but are not limited to, the following:

    • account manager
    • athletic academic adviser
    • athletic director
    • athletic fundraising
    • community relations
    • ice arena manager
    • marketing and promotions
    • recreation center manager
    • sport agent
    • sports information director
    • stadium management
    • talent scout

    You will Study

    Students obtaining a degree in business administration are able to choose from ten majors including accounting, entrepreneurship, finance, healthcare management, international management, management, marketing, risk management, sport management and marketing or supply chain management. The collaborative curriculum allows students to take courses in the various majors, including courses such as:

    ENTR 310: Organizational Innovation

    This course examines how individuals and organizations innovate. This is accomplished by studying organizations of all sizes to see what can be learned about the creative process of innovation, specifically around idea generation, evaluation and implementation. By the end of the semester, students will have identified and evaluated several product, service and non-profit ideas of their own.

    FINC 419: International Investments

    This course reviews and presents an analysis of the major investment vehicles, the instruments, the market, as well as the concepts of techniques used to analyze investments in a global context.

    SMGT 370: Principles of Sports Management

    This course covers the business of sport, including ethics in sport management, managing employee diversity in the sports industry, organizational theory and the study of sport, sport governance, international sport governance, basic law applied to sport, economics and sport, accounting and budgeting, financing sport, sponsorship, and group decision making and problem solving.

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.

    You Will Earn

    Salaries in the industry vary depending on the location and type of organization.

    • Starting salary: $43,500
    • Mid-year salary: $71,000

    All salary information is compiled from data gathered from the Bureau of Labor Statistics ( and/or PayScale ( 0