Advertising Communication

  • Program Overview

    The art of advertising has been a part of the selling process for as long as people have exchanged desired products and services. Today, the advertising profession integrates the traditional concepts of TV, radio, and print ad production with other persuasive communications methods, including public relations, direct marketing, sales promotions and Internet marketing. The Advertising Communication major is a multidisciplinary major that combines the pragmatic business and selling aspects of advertising in the marketing area and the rhetorical, persuasive and creative elements of advertising in the communication area. The major allows students to draw on multiple areas of knowledge and skills necessary for career success in advertising and related fields. 

    Program Options

    • Bachelor of Science
    • Advertising Communication Minor

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.