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Jinhee Yoo

  • Assistant Professor
    Sport Management and Marketing

Courses Taught

  • SMGT 460 – Sport Ethics 
  • SMGT 375 – Facilities and Event Management
  • SMGT 325 – Team Sports Organization and Management
  • SMGT 318 – Sport in Society
  • MKTG 320 – Professional Selling and Sales Management
  • MKTG 340 – Fundamentals of Advertising
  • BCOR 241 – Principles of Marketing 
  • BCOR 105 – Foundations of Business Enterprise

Educational History


Doctor of Philosophy (Sport Management)

Dissertation Title: Examination of a Model for Online Purchase of Sport Products



Master of Sport Science (Sport Marketing)

Thesis Title: Generation Y’s Purchasing Behavior of Sport Products



Bachelor of Art (French Language & Literature; Tourism Administration)

Professional Societies

  • Global Sport Business Association (GSBA)
  • North American Society for Sport Management (NASSM)
  • Sport Marketing Association (SMA)
  • Korean Society fo Sport Management (KSSM)



  • Hwang, G., Yoo, J., & Orr, T. J. (2018). The influence of online customer reviews on sport consumers’ purchase intentions: The mediating effect of the perceived credibility of website. International Journal of Human Movement Science, 12(2), 53-68.
  • Yoo, J., & Hong, S. P. (2017). Policy analysis: Performance-based funding policy of the U.S. Olympic Committee. International Journal of Human Movement Science, 11(2), 27-47.
  • Yoo, J. (2016). Sustainable professional sports facilities. International Journal of Human Movement Science, 10(2), 5-23.
  • Lee, C. C., Schuh, R., & Yoo, J. (2015). Measuring the MLB team efficiency using DEA models for 2013 season. Quarterly Review of Business Disciplines, 2(3), 235-250.
  • Yoo, J., & Ross, S. D. (2014). Understanding online purchase intentions of licensed sport merchandise through integration of technology acceptance model and trust. Journal of Sport, 3(1), 30-62
  • Hong, S. P., & Yoo, J. (2009). The effect of online information service quality on information use of sports web-sites. Journal of Korean Alliances for Physical Education, Recreation and Dance, 48(5), 185-196.
  • Hong, S. P., Son, S. B., & Yoo, J. (2009). Adaptation of an online-purchase-intentions model to sport products. Journal of Korean Society for Sport Management, 14(3), 1-14.
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