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  • Bachelor of Science
  • Minor
  • Erie, Pennsylvania

Advertising Communication

  • Channel your Creativity into a Rewarding Career with an Advertising Communication Degree from Gannon University

    The art of advertising has been a part of the selling process for as long as people and organizations have exchanged desired products and services. In our globally connected marketplace today, the demand for advertising experts who can meet consumer needs is ever increasing. Gannon’s advertising communication program will lead you to master the principles of advertising and marketing to make your own mark in organizations large or small, for-profit or nonprofit, local or international.

    • Polish your craft in the heart of Erie’s vibrant and growing online marketing community.
    • Increase your professional marketability through service-learning projects, internships and hands-on coursework.
    • Learn from faculty who have had successful careers in the disciplines they teach.

    Learn to Lead the Way in Advertising Communication

    • Master the integrated marketing communication model that combines the promotional mix of advertising, public relations, direct marketing, sales promotion and internet and social media.
    • Tailor your coursework for the type of marketing career you want to pursue.
    • Gain the promotional tools needed to ensure the knowledge and skills necessary for career success through class and project work.

    Experience an Exceptional Learning Environment

    • Gain real-world experience through a three-credit internship opportunity that is required prior to graduation.
    • The program’s location in the Center for Communication and the Arts puts access to the resources of all of the University’s communication, media and arts faculty and technology at your fingertips.
    • Get valuable experience through on- and off-campus placements that can be local, national or international.

    Inspire Your Academic Success

    Gain real-world knowledge through key advertising communication courses including:

    Fundamentals of Advertising: Gain a strong foundation in the building blocks of the business: creativity, integrated marketing communication, agency structure and media options.

    Principles of Public Relations: An exciting career as a public relations professional starts with this course, which will give you a foundation in public relations strategies and communication tools.

    Integrated Marketing Campaign Development: Student teams collaborate as an in-class agency to compete and win the account of an actual local nonprofit organization with the guidance of a local advertising professional.

    Achieve Your Possibilities

    Our advertising communication program is designed for your success. Through curriculum flexibility and high-quality educational opportunities, you can:

    • Build a portfolio of work that potential employers want to see beginning in your first year - a great advantage when you look for your first job.
    • Secure an in-demand career with client- and agency-side marketing, public relations and advertising organizations, with the government, or in the nonprofit sector.
    • Earn an average starting salary of $40,000 or mid-career salary of $79,400, according to the Bureau of Labor Statistics.
  • Receive hands-on learning through real-world courses, projects and valuable internship experiences that prepare you to become a professional in the field.
  • 12:1Enjoy a personalized experience inspired by Gannon’s faculty experts and a low student-to-faculty ratio of 12:1.
  • Apply for generous financial aid packages and scholarship awards.