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  • Bachelor of Science in Business Administration
  • Erie, Pennsylvania

Sport Management and Marketing

  • Score a Competitive Career with Expertise in Sport Management and Marketing from Gannon University

    Gannon’s sport management and marketing concentration provides ample opportunity to take your classroom learning into the real world through the campus’ proximity to local and regional sport organizations. Combine your passion for sports with a rigorous business education that gives you the essential knowledge, skills and professional connections needed in this fast-moving industry. Earn a career in professional, collegiate or recreational sports management and marketing, sports communication, and more.

    • Discover unique educational opportunities in a program directly connected with the sport business industry.
    • Accredited by the Accreditation Council for Business Schools and Programs
    • Position yourself for professional networking and a career by working at local, regional and national sporting events.

    Learn to Lead the Way in Sport Management and Marketing

    • Develop the theoretical and practical aspects of management and marketing in the sport business context.
    • Gain hands-on learning through service-learning projects with local, regional and national sports teams; case studies focused on real companies; and participation in dynamic class discussions.
    • Apply the essential knowledge and skills learned in the classroom to on-site, sport-specific opportunities.

    Experience an Exceptional Learning Environment

    • Network with industry professionals, develop essential sport industry skills, and gain real-world work experience through internships with local, regional and national sport organizations.
    • Participate in trips to the National Football League Super Bowl and Major League Baseball All-Star games to gain professional experience and professional networks.

    Inspire Your Academic Success

    Gain real-world knowledge through key sport management and marketing courses including:

    Principles of Sport Marketing: Learn fundamental theories and issues in sport marketing, grounded in traditional marketing principles that emphasize unique application to the sport industry.

    Principles of Sport Management: Explore sport business topics and complete experiential learning projects with sport organizations.

    Facilities and Event Management: Understand components of managing athletic facilities and events, combining theory and real-world application in organizing and maintaining an athletic facility and planning events.

    Achieve the Possibilities

    Students will gain a high-quality education that enables success in the rigors of graduate school or a future profession. Through an array of program opportunities,  you can:

    • Secure internships and career opportunities with sports teams and organizations including the Erie Otters, Erie SeaWolves, Buffalo Bills, Pittsburgh Steelers, Cleveland Indians, New Era Cap Co., and Dick’s Sporting Goods.
    • Earn an average median salary that ranges from $57,000 to $210,000 a year in a career that has a projected annual growth of 10% by 2030, according to the Bureau of Labor Statistics.
  • Receive hands-on learning through real-world courses, projects and valuable internship experiences that prepare you to become a professional in the field.
  • 12:1Enjoy a personalized experience inspired by Gannon’s faculty experts and a low student-to-faculty ratio of 12:1.
  • Apply for generous financial aid packages and scholarship awards.