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  • Bachelor of Science in Business Administration
  • Erie, Pennsylvania

Sport Management and Marketing

  • GU Possibilities
    • Recent graduates of the sport management and marketing program are employed with several sports-related organizations such as the Buffalo Bills, Pittsburgh Pirates, Memphis Redbirds, Erie SeaWolves, Erie Otters and Erie Bayhawks.
    • Gannon is part of a pilot sales training program with the Pittsburgh Pirates, providing students real-world experience with a leading sports franchise.
    • Sport management and marketing students have the opportunity to learn about sustainability in sports by working at the annual MLB All-Star Game. Students can also learn about the Olympic bid process by participating in the annual learning abroad experience to Beijing and Shanghai, China.
    • The Dahlkemper School of Business was the first business school in northwestern Pennsylvania with both undergraduate and graduate programs to receive global accreditation by the Accreditation Council for Business Schools and Programs (ACBSP).
    • The Dahlkemper School of Business delivers a values-centered business curriculum that provides students with advanced business knowledge through the development of critical-thinking skills, effective communication skills, ethics-based decision making, comprehension of global business concepts, leadership and team-building skills, and the desire to become a lifelong learner.

    You Will Learn

    With the proliferation of sports teams, facilities and business, there is a growing need for professionals interested in combining their passion and talent for the marketing and management of sport industries. While applying their marketing and management interests to the sports professions, students in this major advance their education while drawing on multiple areas of knowledge and skills learned and experienced in the classroom, in lab settings and on sports-specific sites at the local, regional and national levels. This major seeks to combine a strong foundation in theory and practice in preparing the student for advanced degree programs or entry careers in a variety of fields. 

    Program Director:
    Dr. Eric Brownlee

    Students at the All Star Game

    Group picture of students and faculty from the 2019 MLB All Star Week work experience.

    You Will Experience

    Students will experience an innovative education in the Center for Business Ingenuity, utilizing state-of-the-art technology and global software. Students will receive hands-on opportunities through internships and service-learning projects with major and minor league sports teams and organizations, as well as through the unique collaboration between Gannon University’s Dahlkemper School of Business, Small Business Development Center and Erie Technology Incubator.

    Student with Baseball Player Mike Trout

    Gannon student with Mike Trout during the 2019 Gannon University Super Bowl Trip.

    You Will Achieve

    Career opportunities include, but are not limited to, the following positions in the field of sport management and marketing:

    • account manager  
    • athletic director  
    • marketing manager  
    • promotions manager  
    • recreation center manager  
    • scout  
    • sports agent  
    • sports information director  
    • stadium manager        

    Gannon University Sport Management and Marketing 2019 Student Scholarship funded by Pittsburgh Pirate's ticket sales project

    Gannon University Sport Management and Marketing 2019 Student Scholarship funded by Pittsburgh Pirate's ticket sales project.

    You Will Earn

    Salaries in business vary depending on the location and type of organization.    

    • accounting: $67,190  
    • distribution manager: $86,630  
    • finance manager: $117,990  
    • financial analyst: $80,310  
    • healthcare manager: $94,500  
    • HR manager: $104,440  
    • insurance underwriter: $65,040  
    • market research analyst: $62,150  
    • marketing manager: $128,750  
    • sales manager: $113,860      

     All salary information is compiled from data gathered from the Bureau of Labor Statistics ( and/or PayScale (    

    You Will Study

    Example Course Descriptions

    Students obtaining a Bachelor of Science in Business Administration (BSBA) are able to choose from 13 concentrations to prepare for a career in the field of their choice. Students also have the opportunity to complete the Master of Business Administration with one additional year of study through the five-year MBA program.

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.

  • Receive hands-on learning through real-world courses, projects and valuable internship experiences that prepare you to become a professional in the field.
  • 13:1Enjoy a personalized experience inspired by Gannon’s faculty experts and a low student-to-faculty ratio of 13:1.
  • Apply for generous financial aid packages and scholarship awards.