109 University Square
Erie, PA 16541
105 Commercial Center Drive
Ruskin, FL 33573
View Ruskin Campus
Marketing means creating, communicating and delivering value to customers. With Gannon’s marketing concentration, you’ll help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs. You will also use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field.
Gain practical knowledge through key marketing courses including:
Marketing Research: Understand and apply the procedures an organization uses to collect, tabulate and analyze data about consumer needs and wants.
Strategic Marketing Management: Gain real-world experience in strategic marketing planning by working with organizations to develop a comprehensive marketing plan to improve its operations.
Marketing Communications: Study and apply the processes by which integrated marketing communication programs are planned, developed, executed and measured.
Students will gain a high-quality education that enables success in the rigors of graduate school or a future profession. Through an array of program opportunities, you can:
"The professors each have real-world experience … that is so valuable to learning and retaining the content of each course. The professors make sure to relate what they are teaching to how it is seen in the work world. They really want to see all of their students succeed and will do everything they can to make sure that is the case.”
Phone: 814-871-7240Toll Free: 1-800-426-6668
Office Location:Gitnik Manse162 W. Sixth St.
Chairperson, Marketing. EntrepBusiness Administration
Associate ProfessorGraduate Business Studies
Associate ProfessorAccounting Program
Chairperson, Department of AccAccounting Program
Assistant ProfessorGraduate Business Studies
Associate ProfessorFinance & Economics
Assistant ProfessorBusiness Administration
Assistant ProfessorAccounting Program
Coordinator for the Minor of IEntrepreneurship
Assistant ProfessorGU Gold 1714 Courses
Assistant ProfessorSupply Chain Management
Chair of Market Focused SystemBusiness Administration
Chair of Operational Systems,Marketing Program
InstructorGraduate Business Studies
ProfessorGraduate Business Studies
ChairpersonUniversity Review Council
Assistant ProfessorMasters Health Administration
Program Director, MHAHealthcare Management
Adjunct LecturerGraduate Business Studies
Assistant ProfessorFinance & Economics