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Marketing means creating, communicating and delivering value to customers. With Gannon’s marketing concentration, you’ll help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs. You will also
use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field.
Gain practical knowledge through key marketing courses including:
Marketing Research: Understand and apply the procedures an organization uses to collect, tabulate and analyze data about consumer needs and wants.
Strategic Marketing Management: Gain real-world experience in strategic marketing planning by working with organizations to develop a comprehensive marketing plan to improve its operations.
Marketing Communications: Study and apply the processes by which integrated marketing communication programs are planned, developed, executed and measured.
Students will gain a high-quality education that enables success in the rigors of graduate school or a future profession. Through an array of program opportunities, you can:
Secure valuable internship opportunities with local and national corporate organizations, state and local government, or nonprofit, health care, service and manufacturing organizations.
Join program graduates who have achieved successful careers in diverse organizations including Ford Motor Co., Erie Insurance Co., Wabtec Corp., PNC Bank, Marquette Savings Bank, and more.
Earn an average median salary of $136,850, according to the Bureau of Labor Statistics.
"The professors each have real-world experience … that is so valuable to learning and retaining the content of each course. The professors make sure to relate what they are teaching to how it is seen in the work world. They really want to see all of their students succeed and will do everything they can to make sure that is the case.”
Phone: 814-871-7240Toll Free: 1-800-426-6668
Office Location:Gitnik Manse162 W. Sixth St.
Eric BrownleeAssociate Professor
Renee CastriganoAssistant Professor
George CouchAssistant Professor
Richard HauserAssociate Professor
Kurt HerschAssistant Professor
Terry HolmesAssistant Professor
Celene KalivodaAssistant Professor
Bruce KiblerAssistant Professor
Joseph KuvshinikovAssociate Professor
Barbara MankoAssistant Professor
William McAndrewAssociate ProfessorChair, Fin & Econ Analysis
Blase NicoliaAssistant Professor
Duane ProkopAssistant Professor
M. RothAssistant Professor
Richard StachelAssistant Professor
Xiangjing WeiAssociate Professor
Jinhee YooAssociate Professor
Rosemary ArantAdjunct Lecturer
Edward BetzaAdjunct Lecturer
Justin BonannoAdjunct Lecturer
Michael BovaAdjunct Lecturer
James CarlsonAdjunct Lecturer
Meghan DudaAdjunct Lecturer
Laura GerowAdjunct Lecturer
Jill HeaneyAdjunct Lecturer
Tomi HeroldAdjunct Lecturer
Eric JacksonAdjunct Lecturer
Courtney JaneAdjunct Lecturer
Adam MookAdjunct Lecturer
Richard MuellerAdjunct Lecturer
Gery NietupskiAdjunct Lecturer
John OnoratoAdjunct Lecturer
Raymond OshopAdjunct Lecturer
Ann PentzAdjunct Lecturer
Leslie Reed-HurstAdjunct Lecturer
Michelle RobertsonAdjunct Lecturer
Suzanne SiegleAdjunct Lecturer
John StoneAdjunct Lecturer
Ronald SwiftAdjunct Lecturer
Philip SzmedraAdjunct Lecturer
Geoffrey VanderPalAdjunct Lecturer
Stacey WalkerAdjunct Lecturer
Brian ZiroliAdjunct Lecturer
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