MBA Curriculum GMBA 615 Technological Environment of Business 3 credits In this course, students will learn how to identify external variables and technological factors that influence business performance and operations. Students will explore the transformational needs of the business's operating strategy in response to technological changes, with the intent of harnessing change for the firm's growth. The course will also involve the analysis and development of robust business models sensitive to fluctuations in the environment. Case studies relating to successful and bankrupt companies, whose status was directly influenced by changes in the technological environment will be analyzed. GMBA 625 Data Driven Strategic Planning & Decision-Making 3 credits Businesses face shifts in regulation, customer expectations and technology, requiring professionals to adapt quickly and effectively to remain competitive. This course examines the technologies, information, and analytics that are important for effective management and control of modern firms. With a focus on dynamic decision making and optimization approaches for complex decisions as well as strategies for data driven decision making, you'll learn to look at company data from a deeper perspective and use the data to make decisions that will strengthen your competitive position in the marketplace. GMBA 635 Financial Management & Modeling 3 credits Prerequisites: GMBA 615 and GMBA 625 This course applies analytical techniques and modeling to the study of corporate finance and capital markets. The course emphasizes the cost of capital, forecasting, capital budgeting, sources of short and long term capital, corporate distributions, and working capital management. Students will be immersed in real-life financial data analytics through the use of data mining and associated tools, such as SAP/SAS and Microsoft Excel. In addition, students' analytical skills will be honed using techniques such as scenario and sensitivity analysis, optimization and regression. GMBA 645 Strategic Global Marketing & Analytics 3 credits Prerequisites: GMBA 615 and GMBA 625 This course exposes students to analytical tools, models and processes applied by business practitioners to develop data-driven decisions in today's complex and dynamic marketing environment. Students will synthesize data from various sources such as marketing research, social media, CRM processes and ERP solutions using data mining and web scraping as well as primary and secondary data-gathering methods. Students will develop insights from the data utilizing statistical techniques as well as sentiment and qualitative data analysis. They will apply their insights to assess consumer and business-purchasing behaviors in order to generate strategic marketing plans through intelligence-grounded decisions. This knowledge will be applied in real-world situations in the development of situation analyses, segmentation, value-proposition development, positioning, targeting, branding, promotional planning and development of key performance indicators for control and improvement processing. GMBA 655 Socially Responsible Leadership 3 credits Prerequisites or Concurrently: GMBA 615 and GMBA 625 This course exposes students to the fundamental concepts of business ethics within the context of leadership theories and thought. The course examines the dynamic and complex technological environment of business and considers the need for leaders to effectively manage ethically challenging situations while balancing the needs and expectations of multiple corporate stakeholders. Topics that will be examined include effective leadership behavior, leading change and innovation, participative leadership and empowerment, leadership traits and skills, contingency theories and adaptive leadership, dyadic relations and followers, charismatic and transformational leadership, ethical, servant, spiritual, and authentic leadership, and cross-cultural leadership and diversity. GMBA 665 Operations & Supply Chain Analytics 3 credits Prerequisites: GMBA 615 and GMBA 625 This course is designed to introduce students to the principles of operations and supply chain management, their application in decision-making, and an understanding of the available technology. Students will be introduced to frameworks and ideas that provide understanding into real-world business challenges, utilizing methods and analytical tools for tackling the challenges both quantitative and qualitatively. The goal of this course is for students to understand how operational decisions influence the overall value chain in both financial and non-financial metrics. The topics covered include logistics, transportation, inventory management, warehousing, materials management, global supply, demand management, project management, e-commerce, finance, and network design. GMBA 675 Managing Organizational Behavior & Dynamics 3 credits Prerequisites or Concurrently: GMBA 615 and GMBA 625 This course provides a comprehensive analysis of individual and group behavior effective communications in an organization. Emphasis will be on the organizational behavior and communication concepts and research findings related to the major challenges and opportunities managers face in the complex and ever changing technological environment of business. Topics that will be examined include job satisfaction, organizational commitment, motivation, conflict, trust, work teams, emotional intelligence, communication in organizations, decision making, power, organizational culture, managing organizational change, organizational structure and design, organizational change, and organizational innovation and creativity. GMBA 685 Organizational Communication & Data Visualization 3 credits Prerequisites: GMBA 615 and GMBA 625 This course studies the use of analytics and technology as a mission-critical component of an organization. Visualizations are the graphical depictions of data that improve comprehension, communication, and decision making. Graphical methods for specialized data types will be presented including charts, tables, graphics, effective presentations, multimedia content, and animation. The human process of encoding visual and textual information will be discussed in relation to selecting the appropriate method for the display of quantitative and qualitative data under various circumstances within and outside the organization and practiced to gain proficiency in oral, written and digital communication. GMBA 695 Entrepreneurship in a Technological Environment 3 credits Prerequisites: GMBA 615 and GMBA 625 Today, business professionals must be aware and responsive to the way that technology both changes existing organizations and enables the development of new ones. This course will explore the fundamentals of entrepreneurship following a strategic path from ideation, validation, market selection, intellectual property, funding, launch and profitability. The impact and implications of technology will be examined; specifically, data that entrepreneurs will want/need and how technology impacts entrepreneurial decisions. Upon completion, students will have a greater understanding of how technology, product and business development are linked together in order to create successful business opportunities in a global business ecosystem with acquired skillsets in technologies and data analytics used to market, advertise, increase market share and deliver products and services to end users. GMBA 725 Integrated Business Strategic & Analytics 3 credits Course must be taken during the student's last semester in the MBA Program This integrative course enables students to synthesize and apply all the knowledge, skills and abilities learned in the Business Analytics MBA Program. Students will complete a culminating project in which they will develop and present data-driven strategic plan to improve the performance and sustainability of an organization. The primary goal of this course is to challenge students to apply powerful quantitative strategies and techniques to analyze business and market data to improve decision outcomes across all the functional areas of an organization.