Erie Sports Store Reaches Out to Gannon University

Posted: April 29, 2013

Gannon University Dahlkemper School of Business is presenting the Erie Sports Store with a business proposal to be announced May 1, 2013 from 12:30 until 3 p.m. in Waldron 219. The Erie Sports Store approached Dr. Bruce Kibler, Management, Assistant Professor, and his Business Policy class to help compose a plan to increase the store's sales.

Dr. Kibler and his class focused on how to generate more sales and local awareness of Erie Sports Store's Embroidery Department. They created ideas as to how the Erie Sports Store could increase capacity utilization of its employees and machinery. This first team of students partnered and collaborated with Dr. Richard Hauser, Finance, Assistant Professor, and his MBA class to divide the business plan into two separate parts. Dr. Hauser's students focused on the same part of the store, but are presenting on the industry and the analysis of the Erie area's probable affluence on any future return on investment and are focusing on it as a portfolio management issue. This second team of students viewed the plan as being written for a stand-alone business, rather than a part of a larger business.

The Gannon students worked closely with the Erie Sports Store throughout the entirety of the Spring 2013 semester to polish the requirements for the project to meet the needs that will benefit the store the most. They have compiled a plan that they believe will increase the sales and understanding of this aspect of the Erie Sports Store.

Students were required to sign a non-disclosure agreement, which legally bound them to not disclose any information received or created for the Erie Sports Store within the scope of the business proposal. "This is a real life consultancy project based in the Dahlkemper School of Business for an external for-profit enterprise," said Dr. Kibler. Also involved in this project was Tomorrow McDonald, acting as the overall project leader; Jacky Panko, head of the marketing and advertising aspect; Margaret Comport, head of the business operations; and Katelyn Kovacs, head of accounting and finance for the project.