Gannon University Students Receive Training from Cleveland Indians’ Staff
Posted: March 12, 2014
Students in Gannon University's Sport Management and Marketing
program received extensive sales and marketing training advice and
guidance from the Cleveland Indians' sales team as a part of its
College Ticket Sales Training Program.
A group of 14 students, Adjunct Professor Karen Bukowski and
Assistant Professor Eric Brownlee, Ph.D. traveled to Progressive
Field for a daylong advanced seminar, where they toured the
facility and heard from several speakers throughout the day.
Gannon students were joined by students from nine other colleges
and universities and heard from speakers such as Nate Thompson,
ticket operations manager, Kathy Burrows, sales training and
development mentor and Willie Jenks, visiting clubhouse manager.
Students toured the facility and visited various suites to learn
about pricing of tickets, dining and suite contracts.
The purpose of the day's events was to help prepare students for
their capstone presentation, which will be presented in class and
the top selling group will also present at Progressive Field in
front of Cleveland Indian's executives on April 5.
Students from the program's principles of sport marketing, and
sport facility and event management courses are divided into teams
to formulate strategies to reach the goal of selling 500 Indians
game-day tickets. The Gannon students are competing against
students from nine other colleges and universities. The top four
ticket sellers will earn a chance for an interview with the
Cleveland Indians' sales department.