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Jinhee Yoo

  • Associate Professor
    Sport Management and Marketing
  • SMGT 460 Sport Ethics 
  • SMGT 375 Facilities and Event Management
  • SMGT 325 Team Sports Organization and Management
  • SMGT 318 Sport in Society
  • MKTG 340 Fundamentals of Advertising
  • MKTG 320 Professional Selling and Sales Management
  • BCOR 241 Principles of Marketing 
  • BCOR 105 Foundations of Business Enterprise
  • University of Minnesota, Twin Cities, MN (2014)

            Doctor of Philosophy (Sport Management)

            Dissertation Title: Examination of a Model for Online Purchase of Sport Products

  • Kangwon National University, South Korea (2007)

            Master of Sport Science (Sport Marketing)

            Thesis Title: Generation Y’s Purchasing Behavior of Sport Products

  • Kangwon National University, South Korea (2005)

            Bachelor of Art (French Language & Literature; Tourism Administration)

  • North American Society for Sport Management (NASSM)
  • Sport Marketing Association (SMA)
  • Global Sport Business Association (GSBA)


  • Lupinek, J. M., Brownlee, E., Ohu, E.A., & Yoo, J. (in press). The untapped inventory of virtual reality in-game advertising (IGA): Digital disruption for sport marketing research. The Journal of Sport.
  • Yoo, J., Lee, S., Ohu, E. A., & Brownlee, E. (2022). An analysis of potential VR sports game consumers’ prospective motives. International Journal of Business in Sports, Tourism & Hospitality Management, 3(1), 31 - 56.
  • Yoo, J., Lee, S., & Ohu, E. A. (2022). A cross-cultural analysis of VR gaming psychological needs and motivations: A self-determination theory approach. Managing Sport and Leisure.
  • Yoo, J., Ohu, E. A., & Ohu, I. (2022). A cross-cultural study of the influence of environmental factors on VR gamers experience of spatial presence, enjoyment, and subjective workload: A preliminary study. Technology, Mind, and Behavior, 3(1: Spring 2022).
  • Lupinek, J., Yoo, J., Ohu, E.A., & Brownlee, E. (2021). Congruity of virtual reality in-game advertising (IGA). Frontiers in Sports and Active Living, 3, 728749.
  • Hwang, G., & Yoo, J. (2021). The impact of customer engagement in online reviews on the credibility of shopping sites and customer purchase intentions. Journal of Marketing and Consumer Research, 76, 12-19.
  • Yoo, J., & Brownlee, E. (2020). The past, present, and future of virtual reality in higher education. In M. Okojie & T. C. Okojie-Boulder (Eds.), Handbook of Research on Adult Learning in Higher Education (pp. 633-657). IGI Global.
  • Hwang, G., Yoo, J., & Orr, T. J. (2018). The influence of online customer reviews on sport consumers’ purchase intentions: The mediating effect of the perceived credibility of website. International Journal of Human Movement Science, 12(2), 53-68.
  • Yoo, J., & Hong, S. P. (2017). Policy analysis: Performance-based funding policy of the U.S. Olympic Committee. International Journal of Human Movement Science, 11(2), 27-47.
  • Yoo, J. (2016). Sustainable professional sports facilities. International Journal of Human Movement Science, 10(2), 5-23.
  • Lee, C. C., Schuh, R., & Yoo, J. (2015). Measuring the MLB team efficiency using DEA models for 2013 season. Quarterly Review of Business Disciplines, 2(3), 235-250.
  • Yoo, J., & Ross, S. D. (2014). Understanding online purchase intentions of licensed sport merchandise through integration of technology acceptance model and trust. Journal of Sport, 3(1), 30-62
  • Hong, S. P., & Yoo, J.* (2009). The effect of online information service quality on information use of sports web-sites. Journal of Korean Alliances for Physical Education, Recreation and Dance, 48(5), 185-196.
  • Hong, S. P., Son, S. B., & Yoo, J.* (2009). Adaptation of an online-purchase-intentions model to sport products. Journal of Korean Society for Sport Management, 14(3), 1-14.

* Denotes corresponding author.

Jinhee          Yoo

Phone: 814-871-7586
Office: CBI 308O

Contact Jinhee Yoo