Yoo, J., Lee, S., Ohu, E. A., & Brownlee, E.A. (2022). An analysis of potential VR sports game consumers’ prospective motives. International Journal of Business in Sports, Tourism & Hospitality Management, 3(1), 31-56.
Lupinek, J., Brownlee, E.A., Ohu, E., Jinhee, Y. (in press). The untapped inventory of virtual reality in-game advertising (IGA): Digital disruptions for sport marketing research. Journal of SPORT.
Lupinek, J.M., Yoo, J., Ohu, E.A., & Brownlee, E.A. (2021). Congruity of virtual reality in-game advertising. Frontiers in Sports and Active Living, 3:728749, 1-10. doi: 10.3389/fspor.2021.728749
Yoo, J. & Brownlee, E.A. (2020). The past, present, and future of virtual reality in higher education. In Handbook of research on adult learning in higher education. Hershey, PA: IGI Global.
Brownlee, E.A., Greenwell, T.C., & Moorman, A. (2018). An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario. Sport Marketing Quarterly, 27(3), 145-153.
Lee, S., Brownlee, E.A., Kim, Y., & Lee, S.H. (2017). Ticket sales outsourcing performance measures using balanced scorecard and analytic hierarchy process combined model. Sport Marketing Quarterly, 26(2), 110-120.
Brownlee, E.A., & Lorgnier, N.G. (2017). Marketing of professional soccer in the United States: A case study of Major League Soccer. In Chanavat, N., Desbordes, M., & Lorgnier, N.G., Routledge handbook of football marketing (pp. 73-88). New York: Routledge.
Lee, S., Brownlee, E.A. (2017). Labour migration to Chinese Super League: an examination of UK newspapers from Anelka in 2011 to Tevez in 2017. Asia Pacific Journal of Sport and Social Science, 6(3), 1-19.
Brownlee, E.A. & Lorgnier, N.G. (2016). Marketing of professional football clubs in the United States: The case of Major League Soccer. In Chanavat, N., & Desbordes, M., Marketing du football (pp. 31-45). Paris, France: Editions Economica.
Brownlee, E.A., Shreffler, M.B., & Warren, C. (2015). The impact of control mechanism and video game playing experience on brand awareness and consumer brand loyalty in sport video games. Global Sport Business Journal, 3(3), 1-12.
Warren, C.J., & Brownlee, E.A. (2013). Brand community integration in a niche sport: A league-wide examination of online and offline involvement in minor league soccer in North America. International Journal of Sport Management and Marketing, 13(3/4), 158-172.
Brownlee, E.A., Shreffler, M.B., & Ross, S.D. (2012). Sponsorship awareness at a new NCAA Division I football stadium. Journal of Brand Strategy, 1(4), 413-423
Greenwell, T.C., Brownlee, E.A., Popp, N., & Jordan, J.S. (2008). Service fairness in spectator sport: The importance of voice and choice on customer satisfaction. Sport Marketing Quarterly, 17, 71-78.
Greenwell, T.C., Popp, N., Brownlee, E.A., & Jordan, J.S. (2007). Customer preference and student tickets: Using conjoint analysis to develop ticket policy. International Journal of Sport Management, 8, 280-294.