Gannon University Institute for Health and Cyber Knowledge (I-HACK)

Gannon University announces the launch of the Institute for Health and Cyber Knowledge (I-HACK).

Marketing

  • Bachelor of Science in Business Administration
  • Erie, Pennsylvania

Students develop valuable relationships by participating in the collegiate chapter of the American Marketing Association (AMA), accessing a worldwide network of Gannon alumni and completing real-world projects alongside business professionals through Gannon’s Small Business Development Center and Erie Technology Incubator.

  • GU Possibilities
    • Students have opportunities to develop valuable, professional relationships by participating in the collegiate chapter of the American Marketing Association (AMA) or through access to a worldwide network of Gannon University marketing alumni.
    • Students experience real-world marketing projects while working alongside entrepreneurs and business professionals through the Small Business Development Center at Gannon University and the Erie Technology Incubator.
    • The Dahlkemper School of Business was the first business school in northwestern Pennsylvania with both undergraduate and graduate programs to receive global accreditation by the Accreditation Council for Business Schools and Programs (ACBSP).
    • The Dahlkemper School of Business delivers a values-centered business curriculum that provides students with advanced business knowledge through the development of critical-thinking skills, effective communication skills, ethics-based decision making, comprehension of global business concepts, leadership and team-building skills, and the desire to become a lifelong learner.

    You Will Learn

    Students majoring in marketing have the opportunity to analyze consumers and to effectively plan product, price, promotion and distribution decisions. The marketing concentration emphasizes the importance, scope and purpose of marketing by providing experiences in critical thinking, problem solving and managerial decision-making.  Marketing students learn firsthand how to effectively target customers and plan marketing strategies by engaging in real-world projects.

    You Will Experience

    Students will experience an innovative education in the Center for Business Ingenuity, utilizing state-of-the-art technology and global software. Students will receive hands-on opportunities through internships and service-learning projects with local and national businesses, as well as through the unique collaboration between Gannon University’s Dahlkemper School of Business, Small Business Development Center and Erie Technology Incubator.

    You Will Achieve

    Career opportunities include, but are not limited to, the following positions in the field of marketing:

    • customer relationship manager
    • global marketing manager
    • marketing communications manager
    • marketing consultant
    • marketing manager
    • market research analyst
    • product/brand manager
    • professional sales representative
    • sales manager

    You Will Earn

    Salaries in business vary depending on the location and type of organization.    

    • accounting: $67,190  
    • distribution manager: $86,630  
    • finance manager: $117,990  
    • financial analyst: $80,310  
    • healthcare manager: $94,500  
    • HR manager: $104,440  
    • insurance underwriter: $65,040  
    • market research analyst: $62,150  
    • marketing manager: $128,750  
    • sales manager: $113,860  

     All salary information is compiled from data gathered from the Bureau of Labor Statistics (bls.gov) and/or PayScale (payscale.com).    

    You Will Study

    Example Course Descriptions

    Students obtaining a Bachelor of Science in Business Administration (BSBA) are able to choose from 13 concentrations to prepare for a career in the field of their choice. Students also have the opportunity to complete the Master of Business Administration with one additional year of study through the five-year MBA program.

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.