Advertising Communication

    • Class projects allow students to build the portfolio of work that potential employers want to see. Portfolio building starts during a student's freshman year, preparing him or her for a career. This is a great advantage for graduates looking for their first jobs.
    • Located in the School of Communication and the Arts, the program has access to the resources of all of the University's communication, media and arts faculty and technology under one roof. Students benefit from the synergy this co-location provides.
    • Gannon University's student-operated radio station, 90.5 WERG-FM, won several awards at the annual Intercollegiate Broadcasting System (IBS) Conference in 2014, including the IBS Golden Microphone Award for Excellence in Station Programming and Operation, and the Abraham & Borst Award for Best College Station in the Nation.

    You Will Learn

    The art of advertising has been a part of the selling process for as long as people and organizations have exchanged desired products and services. Today, with a multitude of media attempting to reach targeted audiences, businesses and organizations need to take an integrated approach to the promotions industry. An integrated marketing communication effort combines the promotional mix of advertising, public relations, direct marketing, sales promotion and Internet/social media to provide one clear, consistent and targeted message. Gannon's advertising communication program, housed in the University's School of Communication and the Arts, provides students an integrated approach with classes, assignments, projects, practica and a guaranteed internship that draw on all of the promotional tools to ensure the knowledge and skills necessary for career success in the fast-changing world of the integrated promotional industries.

    You Will Experience

    Students enrolled in the advertising communication program are required to complete two one-credit practica and one three-credit internship prior to graduation. Students are encouraged to complete additional on- and off-campus placements to better prepare themselves for life after graduation. Placement locations can be local, national or international. Placement opportunities include:

    1. advertising agencies
    2. businesses and industry
    3. government agencies
    4. non-profit organizations
    5. social media providers

    You Will Achieve

    The advertising communication program, taught as an integrated communication approach, can lead to jobs at a variety of different types of client- and agency-side marketing, public relations and advertising organizations, with the government and in the non-profit sector. There is a strong demand for young professionals trained in social media in the public and private sector. Such opportunities include, but are not limited to, the following:

    1. account planner
    2. advertising account executive
    3. advertising account manager
    4. community relations specialist
    5. copywriter
    6. Internet marketing manager
    7. marketing consultant
    8. market researcher
    9. media buyer or planner
    10. media sales representative
    11. press officer
    12. public relations manager
    13. social media specialist

    You will Study

    The advertising communication major allows students to draw on multiple areas of knowledge and skills necessary for career success in advertising and related fields through its integrated curriculum. Advertising communication majors take various core and elective courses including: 

    ADVC 101: Introduction to Integrated Marketing Communications

    In this course students are introduced to the concept of integrated marketing communications (IMC). An overview of each of the promotional mix elements is presented, along with the concept of integration of all the elements for successful promotional management. This course provides the rudimentary knowledge necessary to prepare students for future study and experiences in a specialized area.

    ADVC 372: Principles of Public Relations 

    This course is an introductory level course on the topic of public relations. Strategies and communication tools are studied in relation to an organization's efforts to communicate and position itself with its internal and external publics.

    ADVC 400: Integrated Marketing Campaign Development 

    During this course, students become an in-class ad agency to compete and win the account of an actual local non-profit organization. Students work with a local advertising professional who provides guidance and support. Through the application of the students' previous knowledge and skills, students determine how their proposed campaign will influence not only their target audience, but the world around them as well.

    Liberal Studies Core

    The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program.

    You Will Earn

    Salaries in the industry vary depending on the location and type of organization.

    1. Starting salary: $40,000
    2. Mid-career salary: $79,400

    All salary information is compiled from data gathered from the Bureau of Labor Statistics (bls.gov) and/or PayScale (payscale.com).