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What You'll Be Doing

Gannon University believes sports enthusiasts can be more than just fans. Recent estimates suggest the sporting industry is a $200 billion per year business and growing. By offering a strong core of general business education and specific knowledge of the discipline of sports, Gannon’s sports management and marketing program can help you turn your love for sports into a career.

The sporting industry is twice as large as the auto industry and one of the top ten industries in the world. For example, it is estimated that television rights for the NCAA Men’s Basketball Tournament (March Madness) are valued at approximately $510 million and television rights for the NFL are over $2 billion. Possible career paths graduates of the sports management and marketing program include, but are not limited to: professional teams, professional services, national and local associations, media, college athletics, facilities and event management, recreation, retail and more.

College Connections

Sports management and marketing is housed in The Gannon University Dahlkemper School of Business Administration. Students in the program interact with students and professors in the fields of advertising communications, business administration, finance, international business, management, marketing, risk management and insurance.

The Dahlkemper School of Business Administration at Gannon has received accreditation from the Association of Collegiate Business Schools and Programs (ACBSP), making Gannon the first business school in northwestern Pennsylvania with both undergraduate and graduate programs that are nationally accredited.

All Gannon business students have the opportunity to participate in many professional business organizations, including: the Gannon Accounting Club, Student Investment Trust, Alpha Kappa Psi Professional Business Fraternity, Gannon Student Advertising Club, Delta Mu Delta Honorary Business Fraternity and Marketing Club.

The Small Business Development Center on Gannon’s campus provides students with a unique opportunity to work on projects and assignments for area businesses through classes and internships.

Admission Requirements

The minimum requirements to be considered for acceptance to the Sports Management and Marketing program include:

• Overall high school grade point average of 2.5 or better on a 4.0 scale.
• SAT score or 950 (out of 1600 Math and Critical Reading) or better or an ACT composite score of 20 or better.

The Gannon Advantage

• Students at Gannon enjoy internships, co-ops and study abroad opportunities. In addition everyone completes our "Liberal Studies Core" -- 39 credits that will help prepare you for life.
• Gannon's Career Development Services Office reports that 97% of Gannon's recent graduates are employed or are enrolled in graduate studies.
• On our urban campus, students can enjoy all the conveniences of city living while feeling at home in Gannon's caring community.
• An overall 13:1 student to faculty ratio ensures that students receive the genuine commitment and personal attention they are seeking.
• Gannon's Career Service Center helps students search for graduate school or job opportunities, develop interviewing skills and design a professional resume.
• Over 70 clubs and organizations as well as 18 NCAA Division II athletics provide students the chance to be involved.