Gannon University

MICHAEL J. MESSINA, PH.D., Program Director

Within the framework of the objectives of Gannon University as evidenced by the Core of Discovery requirements, the Business Administration Program is designed to enhance the personal development of the student as a member of today’s society while improving their technical competence in business. The program places an emphasis on the concept that business decision making is not a mere application of business theories, techniques and practices, but rather a blending of technical ability with sound ethical principles.

The Business Administration Program is customer oriented. Faculty are readily available and eager for student contact both within and outside the classroom. The faculty is interested in the students as individuals and vitally concerned with their personal and professional development. The primary aim of the program is to develop a sound understanding of fundamental theories, techniques and practices of business and to enable students to specialize in a specific aspect of business.

The Business Administration Program offers majors in:

• Business Administration
  
• Finance
  
• Management
  
• Marketing
  
• Risk Management
  

BUSINESS ADMINISTRATION MAJOR

The Bachelor of Science in the Business Administration major offers a strong foundation in business complemented by advanced coursework selected to meet personal, professional and career interests. Studying fields such as accounting, economics, finance, management, risk management, and marketing will enable you to pursue a variety of career options. Whether you pursue employment with a large or small company, non-profit organization or government agency, or even start your own business, the knowledge and skills acquired through the Business Administration major will allow you to compete successfully in the job market.

The flexibility of the Business Administration major allows students the option of pursuing a variety of advanced courses as opposed to specializing in one field. Careful planning of courses enables students to “package” coursework which builds upon a particular interest. For example an individual with career interests in health care management would select courses which support employment in the health care field. Students in this program must work closely with the faculty advisor in selecting and scheduling advanced coursework.

All business administration majors are required to complete both the Core of Discovery and the Business Core. Students must complete one minor. In addition the following coursework must be completed.

• Three courses in three of the following areas: accounting, advertising communications, economics, finance, foreign language, management, management information systems, marketing, international business, and risk management (27 hours)
  
• Two additional advanced courses in business or courses outside of business that are approved by the advisor (6 hours)
  
• Electives (15 hours)
  

BSTP 100: Introduction to Business
This course provides an overview of the functional areas of business, the environment in which it operates, and what is currently happening within the world of business.
3 credits

BSTP 211: Ecommerce 1: The Environment of Electronic Commerce
This course is a survey of the technologies and issues that make electronic commerce a unique business environment. This includes the Internet’s physical structure, protocols, and software, the regulatory and legal environment, encryption, the transformation of business processes, risk management, and security.
3 credits

BSTP 212: Ecommerce 2: Business Models and Strategies
The environment of ecommerce has enabled the creation of new types of businesses and the transformation of traditional business processes. This course will survey and critically analyze the business models and strategies that have been implemented by ecommerce firms.
3 credits

BSTP 399: Special Topics in Business
Seminar courses which focus on current issues in business. Topics change each semester.
1-3 credits

BSTP 499: Special Topics in Business
Seminar courses which focus on current issues in business. Topics change each semester.
1-3 credits

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4 Year Business Administration

*Sequence consists of 9 credit hours in: Finance, Labor Management Relations, Marketing, or Risk Management. Please consult with the Program Director to select a sequence. Students may take only courses for which they have met prerequisites.

SEQUENCE OF RECOMMENDED COURSES

THE NEXT STEP

Baccalaureate Degree Program for Graduates of Two Year Colleges.

Business Administration

(Numerals in front of courses indicate credits)

* Fulfills LBST 383, Senior Seminar
**MAJOR—27 hours (of which 15 hours must be at the upper level.)

Three courses from three of the following: Accounting, Advertising, Economics, Finance, Foreign Language Management, MIS, Marketing, International Business, or Risk Management.

Students will complete 66 credits at Gannon. Students will be required to take other courses in substitution for any of the courses listed above which they satisfactorily complete prior to admission to the program. Students are required to take 18 hours from Gannon’s Core of Discovery program.

Prerequisites:

The above course requirements presume that the student has completed the following courses (or their equivalent), typically found in an A.S. degree program, prior to matriculation. If not, these become additional required courses in the program.

Accounting (BCOR 201 & 202)         Algebra & Business Math (MATH 111/114)
Economics (BCOR 111 & 112)         Management (BCOR 251)
Business Technology I (CIS 150)     Legal Env/Bus Law (BCOR 203/MGMT 204)
Composition (LENG 111 & 112)

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