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ADVERTISING/COMMUNICATIONS PROGRAM
ADVERTISING/COMMUNICATIONS PROGRAM
ANNE O’NEILL-KLEMENSIC, Program Director
The art of advertising has been a part of the selling process for as long as people have exchanged desired products and services. Today, the advertising profession integrates the traditional concepts of TV, radio, and print ad production with other persuasive communications methods, including public relations, direct marketing and sales promotions. The Advertising/Communications Program is a multidisciplinary program that combines the pragmatic business and selling aspects of advertising in the marketing area and the rhetorical, persuasive and creative elements of advertising in the communication area. The program allows students to draw on multiple areas of knowledge and skills necessary for career success in advertising and related fields.
Course Description
ADVC 101: Introduction to Integrated
Marketing Communications
Students will be introduced to the concept of Integrated Marketing Communication
(IMC), where the marketing functions of persuasive communication efforts are
incorporated into a multi-disciplinary approach. An introductory level
presentation is given on the promotional mix elements of advertising, public
relations/publicity, direct marketing, and sales promotion, so that students can
see how these efforts work together for a complete promotional approach.
3
credits
ADVC 350: Introduction to Sales Promotion and Direct Marketing
This course studies the promotional mix elements of Sales Promotion
and Direct Marketing for Advertising Communications majors, minors, and
others interested in acquiring a better knowledge of how these two
promotional mix elements integrate into the world of marketing and
communications. The course will explore the fundamentals of sales
promotions and direct marketing, how they are used in the industry, why
they are used, and how they are integrated with advertising and public
relations. Terminology, procedures, and practical application will be
introduced and incorporated in the presentation of the class materials.
3 credits
ADVC 372: Public Relations
Strategies and communication tools of public relations as a link
between an institution and its external and internal publics.
Crosslisted with ENGL 372.
Prerequisite: LENG 111, LENG 112
3 credits
ADVC 375: Advertising Communications Organizational Internship
Selected students will be able to spend a period of time (50 hours
per credit hour) working as an Intern with an organization. During this
period the student will maintain a journal, will meet regularly with a
faculty member, and with a supervisor to provide continuing evaluation
of quality and progress of the student’s work. At the conclusion of the
experience the student will submit a paper and portfolio to the
supervisor and faculty member and make an oral presentation.
Prerequisite: Sophomore/Junior who has permission of the department and
the cooperating organization.
1-3 credits
ADVC 400: Integrated Marketing Campaign Development
This course is designed for Advertising Communications major or minor
students to be taken in the Senior year as an opportunity to integrate
their course work in the study of advertising/ persuasive communications
messages, along with their Communications, Business and Core of
Discovery coursework. Students will participate in the production of a
comprehensive communications plan (as a group effort) and a professional
portfolio (as an individual effort). The primary objective of this class
is for students to hone and apply what they have learned in their
experiences at Gannon in formats that are common and accepted in the
promotional industries.
Prerequisites: MKTG 340, ADVC 350, ADVC 372
3 credits
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Advertising Communications Curriculum
(Numerals in front of courses indicate credits)
| FRESHMAN | |
SOPHOMORE |
| 3 | Prin
of Microeconomics/BCOR 111 |
| 3 |
Algebra for Bus Students/MATH 114 |
| 3 |
Business Technology I/CIS 150 |
| 3 | College Composition/LENG 111 |
| 3 |
Introduction to Philopsophy/LPHI 131 |
| 3 | Prin
of Macroeconomics/BCOR 112 |
| 3 |
Financial Accounting/BCOR 201 |
| 3 | Prin
of Marketing/BCOR 241 |
| 3 |
Critical Analysis & Comp/LENG 112 |
| 3 |
Sacred Scripture/LTHE 121 |
| 3 |
Intro to Integrated Marketing |
| 3 |
Communications/ADVC 101 |
| 33 |
Credits |
|
|
| 3 |
Intro to Psychology/PSYC 111 or Basic Sociology/SOCI 110 |
| 3 |
Fundamentals of Speech/SPCH 111 |
| 3 | Philosophy Series II/LPHI |
| 3 | Prin
of Management/BCOR 251 |
| 3 | Bus & Prof Comm/BCOR 231 |
| 3 | TV
Production/COMM 211 |
| 3 | Prin of Public Relations/ADVC/ENGL 372 |
| 3 | Theology Series II/LTHE |
| 6 | Electives |
| 3 | Hist of West & World/LHST 111 |
| | |
| 33 |
Credits |
|
| |
| JUNIOR | |
SENIOR |
| 3 | Business Statistics/BCOR 221
|
| 3 | Fund
of Advertising/MKTG 340 |
| 3 | Theology or Phil Series III/LTHE or LPHI |
| 3 | Broadcast Copywriting/COMM 321 |
| 3 | Financial Management I/BCOR 311 |
| 3 |
Corporate Video/COMM 321 |
| 3 | Intro to Sales Promotion & Direct Marketing/ADVC
350 |
| 3 | Literature Series/LENG |
| 3 | LS
Natural Science |
| 6 | Electives |
| |
|
| |
|
| |
|
| 33 |
Credits |
|
|
| 3 | Marketing Research/MKTG 410 |
| 3 | Fine Art Series/LFIN |
| 3 | Business Policy/BCOR 480 |
| 3 | Advertising for the Electronic Media/COMM 381 |
| 3 | Digital Graphics/COMM 356 |
| 3 | Integrated Marketing Campaign Development/ADVC
400 |
| 3 |
Global Business/BCOR 306 |
| 3 | Legal Environment of Business/BCOR 203 |
| 3 | Advertising Communications Experiential Learning/BCOR
450 |
| 3 |
Experiential Learning/BCOR 450 |
| 3 | Elective |
| | |
| 30 |
Credits |
|
| |
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