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Gannon University


Undergraduate Catalog 2009-2010
   
Business Administration
 
KURT E. HERSCH, M.B.A., Program Director
 
The Bachelor of Science in Business Administration offers a strong foundation in busines complemented by advanced coursework selected to meet personal, professional and career interests. Studying fields uch as accounting, economics, finance, management, risk management, and marketing will enable you to pursue a variety of career options. Whether you pursue employment with a large or small company, non-profit organization or government agency, the knowledge and skills acquired through the Business Administration major will allow you to compete successfully in the job market.
 
The flexibility of the Business Administration major allows students the option of pursuing a variety of  dvanced courses as opposed to specializing in one field. Careful planning of courses enables students to "package" coursework which builds upon a particular interest. For example an individual with career  nterests in health care management would select courses which support employment in the health care field. Students in this program must work closely with the faculty advisor in selecting and scheduling advanced coursework.

All business administration majors are required to complete both the Core of Discovery and the Business Core. Students must complete one minor. In addition the following coursework must be completed.
  • Three courses in three of the following areas: accounting, advertising communications,
    economics, finance, foreign language, management, management information
    systems, marketing, international business, and risk management (27 credits)
  • Two additional advanced courses in business or courses outside of business that are
    approved by the advisor or program director (6 credits)
  • Electives (12 credits)

Examples of courses which support specific career interests are:

Managing a Small Business: Business Core + Accounting Information Systems, Income Taxes, and Intermediate Managerial Accounting; Marketing Research, Consumer Behavior, and Advertising; Labor and Employment Management, Total Quality Management, and Human Resource Management.
 
Non-Profit Organization: Business Core + Marketing Research, Consumer Behavior, and Advertising; Human Resource Management, Quality Management, and Ethical and Social Responsibility; Financial Management II, Financial Statement Analysis, and Introduction to Risk Management and Insurance.

Health Care Management: Business Core + Marketing Research, Consumer Behavior, and Health Care Marketing; Human Resource Management, Quality Management, and Labor and Employment Management; Introduction to Risk Management and Insurance, Workers Compensation, and Health Care Management.

International Business: Business Core + International Management and Human Resource Management; International Marketing and Principles of Exporting; International Finance and Money and Banking, Cross Cultural Communication, International Economics. Foreign Language courses should be taken.
 
BUSINESS ADMINISTRATION PROGRAM CURRICULUM
 
Baccalaureate Degree Program - Business Administration
 
(Numerals in front of courses indicate credits)
 
FRESHMAN
 3 Prin of Microeconomics/BCOR 111
 3 Algebra for Bus Students/MATH 114
 3 Business Technology 1/CIS 150
 3 College Composition/LENG 111
 3 Sacred Scripture/LTHE 121
 3 Prin of Macroeconomics/BCOR 112
 3 Financial Accounting/BCOR 201
 3 Prin of Marketing/BCOR 241
 3 Critical Analysis & Comp/LENG 112
 3 Introduction to Philosophy/LPHI 131
 2 First-Year Seminar
 3 Speech/SPCH 111
35
 
SOPHOMORE
 3 Managerial Accounting/BCOR 202
 3 Legal Env of Business/BCOR 203
 3 Theology II Series/LTHE
 3 Hist of West & World/LHST 111
 3 LS Natural Science
 3 Bus & Prof Comm./BCOR 231
 3 Business Statistics/BCOR 221
 3 Prin of Management/BCOR 251
 3 Philosophy II Series/LPHI
 3 Literature Series/LENG
 3 Fine Art Series/LFIN
33

JUNIOR
 3 Financial Management/BCOR 311
 3 Global Business/BCOR 306
 3 Theology or Phil III Series/LTHE or LPHI
 3 Adv Business Elective
15 Business Electives
 5 Free Electives
 1 Leadership Seminar
33
 
SENIOR
 3 Experiential Learning/BCOR 450
 3 Business Policy/BCOR 480*
 3 Adv Business Elective
 7 Free Electives
12 Business Electives
28

* Fulfills LBST 383, Senior Seminar
 
 
Associate Degree Program - Business Administration
 
(Numerals in front of courses indicate credits)
 
FIRST YEAR
First Semester
 3 College Composition/LENG 111
 3 Business Technology I/CIS 150
 3 Algebra for Bus Students/MATH 114
 3 Prin of Microeconomics/BCOR 111
 3 Financial Accounting/BCOR 201
15
 
Second Semester
 3 Crit Analysis & Comp/LENG 112
 3 Sacred Scriptures/LTHE 121
 3 Prin of Management/BCOR 251
 3 Prin of Macroeconomics/BCOR 112
 3 Managerial Accounting/BCOR 202
 3 Intro to Psychology/PSYC 111
18

SOPHOMORE
First Semester
 3 Intro to Philosophy/LPHI 131
 3 Prin of Marketing/BCOR 241
 3 Human Resource Mgmt/MGMT 211
 3 Legal Environment of Bus/BCOR 203
 3 Sequence*
15
 
Second Semester
 3 Hist of West & World/LHST 111
 3 Theology or Phil III Series/LTHE or LPHI
 3 Bus & Prof Communica/BCOR 231
 6 Sequence*
 3 Free Elective
18

* Sequence consists of 9 credit hours in: Finance, Management, Marketing, or Risk Management. Please consult with the Program Director to select a sequence. Students may take only courses for which they have met prerequisites.

SEQUENCE OF RECOMMENDED COURSES
 
  FINANCE
Finance/FINC 201
Finance/FINC 313
Finance/BCOR 311
Finance/FINC 312
Finance/FINC 204
 
  MARKETING
Marketing/MKTG 300
Marketing/MKTG 310
Marketing/MKTG 320
Marketing/MKTG 340
Marketing/MKTG 350
Marketing/MKTG 410
Marketing/MKTG 450
 
MANAGEMENT
  Management/MGMT 316
Management/MGMT 213
Management/MGMT 215
Management/MGMT 220
Management/MGMT 360
 
  RISK MANAGEMENT
Risk Management/RISK 220
Risk Management/RISK 321
Risk Management/RISK 325
Risk Management/RISK 415
Risk Management/RISK 420
Risk Management/RISK 425
 

THE NEXT STEP
 
Baccalaureate Degree Program for Graduates of Two Year Colleges -
Business Administration
 
(Numerals in front of courses indicate credits)

Pre-Senior Year
 3 Business Statistics/BCOR 221
 3 Business & Professional Communication/BCOR 231
 3 Principles of Marketing/BCOR 241
 3 Financial Mgt I/BCOR 311
12 MAJOR**
 3 Sacred Scriptures/LTHE 121
 3 Introduction to Philosophy/LPHI 131
 3 Fine Art Series/LFIN
33
 
Senior Year
 3 Global Business/BCOR 306
 3 Experiential Learning/BCOR 450
 3 Business Policy/BCOR 480*
15 MAJOR**
 3 Theology or Phil Series III/LTHE or LPHI
 3 Literature Series/LENG
 3 Free Elective
33

    *  Fulfills LBST 383, Senior Seminar
  **  MAJOR - 27 hours (of which 15 hours must be at the upper level.)

Three courses from three of the following: Accounting, Advertising Communications, Economics, Finance, Foreign Language, Management, MIS, Marketing, International Business, or Risk Management.

Students will complete 66 credits at Gannon. Students will be required to take other courses in substitution for any of the courses listed above which they satisfactorily complete prior to admission to the program. Students are required to take 18 hours from Gannon's Core of Discovery program.

Prerequisites:
 
The above course requirements presume that the student has completed the following courses (or their equivalent), typically found in an A.S. degree program, prior to matriculation. If not, these become additional required courses in the program.
 
  Accounting (BCOR 201 & 202)
Economics (BCOR 111 & 112)
Business Technology I (CIS 150)
Composition (LENG 111 & 112)
Algebra or Business Math (MATH 111/114)
Management (BCOR 251)
Legal Env/Bus Law (BCOR 203/MGMT 204)

 
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