Gannon University

JASON P. WILLOW, Ph. D., Program Director

With the proliferation of sports teams and facilities to advance sports and exercise there is a growing need for professionals interested in combining both a passion and talent for the marketing and management of the sport industry. The Sport Marketing and Management Program at Gannon is an interdisciplinary program of the Dahlkemper School of Business and Sport and Exercise Science Department, where students study the theory and application of business with a focus on the sports and exercise industries. The major provides students the opportunity to combine their dual interests in marketing/management with a specific application to the sports profession. Students in the program advance their education while drawing on multiple areas of knowledge and skills learned and experienced in the classroom, lab setting and on sports-specific sites on the local, regional and national level. The program seeks to combine a strong foundation in theory and practice in preparing the student for advanced degree programs or entry level careers in a variety of fields including, but not limited to, the marketing and management of professional sports, collegiate sports and administration, recreation and leisure studies, retail, marketing and promotions, sports
communications and others.