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College of Humanities, Business and Education
  Dahlkemper School of Business Administration

Academic Program Links

MICHAEL J. MESSINA, Ph.D., Director

Having earned national accreditation from the Association of Collegiate Business Schools and Programs (ACBSP), the Dahlkemper School of Business Administration offers the Bachelor of Science in the following majors: Accounting, Advertising Communications, Business Administration, Finance, International Business, Management, Marketing, and Risk Management. Minors are offered in Accounting, Business Administration, Finance, Human Resource Management, International Business, Marketing, Economics, and Risk Management. In addition, students may study for the two-year Associate Degrees in Accounting and Business Administration. The B.S. in Advertising Communications is an interdisciplinary program offered by Marketing and Communication Arts. Two accelerated five-year Bachelor of Science/Master of Business Administration and Bachelor of Science/Master of Public Administration programs are also available as well as the Duquesne Law School 3/3 program in Business Administration.

Curriculum

The education provided by the Dahlkemper School of Business prepares students for the challenges they will face in the business world. The strong foundation of business core courses supplemented by a set of courses in a selected major and complemented by the University’s rich Core of Discovery enables a student to acquire and apply the knowledge and skills necessary to be a significant contributor to an organization, the community and society. Business majors are prepared to pursue careers with major corporations, non-profit organizations, government, service organizations, small businesses or perhaps, even start their own business. We are committed to the teaching and learning process and students’ development as professionals is our primary concern.

A student’s education is a careful combination of curricular and co-curricular activities. Through a combination of participation in student organizations and working in the business community, students will develop the skills and knowledge necessary to succeed in the business world. Students have many opportunities at Gannon to learn more about the business world and their specific area of interest. Student organizations, class projects and working closely with a faculty advisor are all important parts of college life.

Business students graduating from Gannon University must meet the following requirements: a cumulative GPA of at least 2.0 in all courses, a cumulative GPA of at least 2.0 in the Business Core courses, and a cumulative GPA of at least 2.0 in the field of concentration.

The Faculty

Faculty members are dedicated teachers, mentors and advisors. All faculty members hold masters degrees, law degrees, and doctoral degrees from graduate schools across the country. The students’ classroom experience is enriched by the consulting, research and business experiences of the faculty. Personal attention and teaching excellence are hallmarks of the education provided by the Dahlkemper School of Business.

Opportunities for Additional Experiences

Gaining career related work experience enriches students’ professional preparation and places them at a competitive advantage upon graduation, to that end students take BCOR 450 Experiential Learning. To aid students with practical experience, cooperative education opportunities are available in all business majors. Students also have internship opportunities and can often work with real businesses that are clients of the Small Business Development Center housed in the School of Business located on the Gannon campus. Several student clubs and organizations, both in the School of Business and outside it, offer students opportunities for involvement and skill development. Additionally, some classes offer service learning and students are always encouraged to volunteer their time and talent in the community.

The Accelerated BS/MBA and BS/MPA Programs

The accelerated Bachelor of Science/Master of Business Administration program and the Bachelor of Science/Master of Public Administration program are designed for qualified students to earn an undergraduate business degree and a graduate business degree in five years rather than six.

Business Administration - Duquesne School of Law, 3/3 Early Admission Program

This is designated for qualified students to earn an undergraduate and a law degree in six years rather than seven. Under the early admissions program students may receive a Bachelors Degree with a major in Business Administration after three years of undergraduate work and the successful completion of the first year of full time study at the Duquesne School of Law. The student then receives a Law Degree after successful completion of three years at Duquesne School of Law.

Business Technology Scholar Program

The Business Technology Scholar Program integrates advanced instruction in the application of computer technology with the study of business. It is designed to prepare students for professional careers as innovative leaders in the technology-intensive business environment of the twenty-first century.

Dahlkemper School of Business Goals for the Undergraduate Core

The Undergraduate Core Curriculum of the Dahlkemper School of Business Administration is designed to provide a general broad-based business education with a balance of theory and practice.

After completing the Business Core students will:

A. demonstrate a basic understanding of the functional areas of business and the ability to integrate these areas in practice;

B. possess the foundations for specialized study leading to professional certification;

C. possess general knowledge and skills required by graduate business programs;

D. demonstrate a basic understanding of computers as well as the skills necessary to use them effectively in business applications;

E. offer evidence of communicating effectively and efficiently with clarity, precision and persuasiveness;

F. demonstrate finding, analyzing, critically evaluating, and using information to make decisions;

G. offer evidence of recognizing and appreciating professional, ethical, and social responsibility, thus preparing them for rewarding careers and purposeful and meaningful lives;

H. possess an awareness and understanding of cultural and demographic diversity and ongoing social and technological change and its impact upon the interrelationships between individuals, organizations, and society;

I. possess an appreciation for the cultural, religious, political, and historical diversity and changes present on the planet and their growing impact upon doing business in a global economy.

DAHLKEMPER SCHOOL OF BUSINESS ADMINISTRATION

Business Core Sequence

Freshman Year
BCOR 111 Principles of Microeconomics
BCOR 112 Principles of Macroeconomics
MATH 114 Business Mathematics I
CIS 150 Business Technology

Sophomore Year
BCOR 201 Financial Accounting
BCOR 202 Managerial Accounting
BCOR 203 Legal Environment of Business
BCOR 221 Business Statistics
BCOR 231 Business and Prof Communication
BCOR 241 Principles of Marketing or BCOR 251 Principles of Management

Junior Year
BCOR 251 Principles of Management or BCOR 241 Principles of Marketing
BCOR 306 International Business
BCOR 311 Financial Management

Senior Year
BCOR 450 Experiential Learning
BCOR 480 Business Policy

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COURSE DESCRIPTIONS:

BCOR 111: Principles of Microeconomics
This course develops the techniques necessary for an understanding of basic economics from a microeconomic standpoint. The specific topics explored will include the fact of scarcity, concepts of supply and demand, cost-production decision-making, the operation of the firm in the product market under varying assumptions of competition, monopolistic competition, monopoly and oligopoly, plus the operation of the firm in the factor market. This course is approved as a Social Science course for the Core of Discovery.
Prerequisite: High school algebra
3 credits

BCOR 112: Principles of Macroeconomics
This course develops tools for an understanding of macroeconomic issues and theory, including the application to current problem areas like unemployment, economic growth and inflation. Additionally the role of money and financial institutions are examined. The use of effectiveness of economic policy to control the macro economy is explored. This course is approved as a Social Science course for the Core of Discovery.
Prerequisite: none
3 credits

MATH 114: Business Mathematics
This course introduces the student to the business applications of linear and quadratic equations; inequalities and systems of equations; algebraic, exponential and logarithmic functions and their graphs; mathematics of finance; and matrix algebra.
Prerequisites: High school algebra and satisfactory performance on the placement test
3 credits

BCOR 201: Financial Accounting
This course provides the student with an overview of both the demands for and uses of accounting information as it relates to the decision-making process. In addition, the course provides a thorough review of the accounting cycle and the operating areas of the balance sheet. Although the course focuses on the sole proprietorship form of business, corporations and partnerships will also be discussed.
Prerequisites: CIS 150 Business Technology I and MATH 114 Business Math I or equivalents. Sophomore status
3 credits

BCOR 202: Managerial Accounting
This course provides an introduction to managerial accounting theory and practice and the use of managerial accounting information in decision making in support of Total Quality Management. The course will cover cost-volume-profit relationships, job costing, budgeting, standard costs and variances, and performance measurement techniques. Microcomputer applications will be integrated into the course.
Prerequisite: BCOR 201 Financial Accounting
3 credits

BCOR 203: Legal Environment of Business
This course explores legal issues as they relate to business including: the nature and ethical foundations of law, the judicial function and process, constitutional and administrative law, securities regulations, employment relationships, environmental issues, and alternative dispute resolution.
Prerequisite: BCOR 111 Principles of Microeconomics
3 credits

BCOR 221: Business Statistics
This is a course which will help the student develop the statistical tools used in business decision making. Course topics include determination and interpretation of measures of central tendency, variance, probability, regression and correlation analysis, hypothesis testing, frequency and probability distributions, and sampling issues. Students will also be introduced to graphical, tabular, and mathematical depictions of statistical information.
Prerequisite: MATH 114 Business Math I
3 credits

BCOR 231: Business and Professional Communication
This is an intensive course in written and oral communication used within business and professional organizations. The written component will utilize a variety of rhetorical models in creating letters, reports, corporate publications and other forms of corporate communication. The oral component will involve technical presentations, interviewing, sales presentations, community presentations, and include the use of visual aids. (Note: cross listed with ENGL 212)
Prerequisite: LENG 112 Critical Analysis and Composition
3 credits

BCOR 241: Principles of Marketing
The course examines the basic components of marketing (such as consumer behavior, marketing research, and product, distribution, promotion and price planning) from a managerial perspective. Among the contemporary topics that are examined in this course are strategic planning/thinking, total quality, international marketing, service and non-profit marketing and marketing and society.
Prerequisite: Sophomore level standing
3 credits

BCOR 251: Principles of Management
This course examines the fundamental managerial concepts that have proven significant in the successful running of various types of organizations. Subject matter will be covered in an operational way by relating to the managerial functions of planning, organizing, leading, and controlling.
Prerequisite: Sophomore level standing
3 credits

BCOR 306: International Business
This course investigates the international environment. Topics include multi-national organizations, international trade, effects of import/export on balance of trade, exchange rates, the international business environment, international financial markets, multi-national marketing, multi-national financial management. The course will also address the issue of cross cultural sensitivity.
Prerequisites: BCOR 241 Principles of Marketing, BCOR 251 Principles of Management, and BCOR 111 Principles of Microeconomics, BCOR 112 Principles of Macroeconomics
3 credits

BCOR 311: Financial Management I
This course introduces the financial and economic concepts necessary to understand, analyze and resolve corporate investment, financing and dividend decisions. The course also establishes the goal of the firm, the ethical behavior appropriate for the achievement of this goal, an elementary knowledge of financial markets and instruments and insight into the international aspects of the covered topics.
Prerequisites: BCOR 111 Principles of Microeconomics, BCOR 112 Principles of Macroeconomics, BCOR 202 Managerial Accounting, and BCOR 221 Business Statistics
3 credits

BCOR 450: Experiential Learning
This is an opportunity for students to put their classroom knowledge to practical use by working in the community. Internships, co-ops and volunteer opportunities qualify. There are academic requirements that enhance the working experience.
Prerequisite: Senior status
3 credits

BCOR 480: Business Policy
This is a comprehensive capstone course requiring students to integrate previous analytical skills in analyzing corporate problems. The course is one dealing with organizational strategy and policy and focuses on the responsibilities of senior management and the analysis of situations having significant impact on the organization. The emphasis throughout the course is that of top management and this emphasis takes an integrative, multi-functional perspective with emphasis on ethics and responsibility to society. The basic concepts studied apply to all forms of organizations, both public and private, but the major emphasis of the cases studied will be that of business organizations.
Prerequisites: Completion of all other business core courses. Senior status
3 credits

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BUSINESS MINORS

ACCOUNTING MINOR(18 credits)
Financial Accounting / BCOR 201
Managerial Accounting / BCOR 202
Accounting Information Systems / ACCT 350
Intermediate Financial Accounting I / ACCT 310
Intermediate Managerial Accounting / ACCT 302
Income Taxes / ACCT 331

ADVERTISING/COMMUNICATIONS MINOR (18 credits)
Introduction to Integrated Marketing Communications / ADVC 101 or Advertising Fundamentals / MKTG 340
Public Relations / ENGL 372
Broadcast Copywriting / COMM 321
Introduction to Sales Promotion and Direct Marketing / ADVC 350
Advertising for Electronic Media / COMM 381
Integrated Marketing Campaign Development / ADVC 400

*BUSINESS ADMINISTRATION MINOR (18 credits) Only offered to non-business majors
Financial Accounting / BCOR 201
Economics / ECON 101, BCOR 111 or BCOR 112
Principles of Marketing / BCOR 241
Principles of Management / BCOR 251
Additional 6 credit hours in business or computer science

*ECONOMICS MINOR (15 credits)
12 credits in Economics at the 200 or above level and 3 credits at the 300 level or above

FINANCE MINOR (15 credits)
Financial Management I / BCOR 311
Financial Management II / FINC 312
Additional 9 credits in Finance at the 300 level or above

HUMAN RESOURCE MANAGEMENT MINOR (18 credits)
Business in its Legal Environment / BCOR 203
Principles of Management / BCOR 251
Human Resource Management / MGMT 211
Labor Management Relations / MGMT 213
Organizational Behavior / MGMT 316
Social Issues / MGMT 360

*INTERNATIONAL BUSINESS MINOR(18 credits)
Twelve credits of international business courses from the following:
International Business / BCOR 306
International Economics / ECON 241
Comparative Economic Systems / ECON 243
International Financial Management / FINC 318
International Investments / FINC 419
Principles of Exporting / MKTG 225
Global Sourcing / MKTG 357
International Marketing / MKTG 345
International Business Seminar/Internship/ IBUS 375
International Business Internship / IBUS 376
Six credits outside the School of Business, planned with the student's advisor, from areas such as foreign languages, political science, geography, and history.

*MARKETING MINOR(15 credits)
Principles of Marketing / BCOR 241
Twelve additional credits in Marketing

*RISK MANAGEMENT MINOR(18 credits)
Financial Accounting / BCOR 201
Fundamentals of Risk Management /FINC 320
Commercial Liability / FINC 321
Workers Compensation / FINC 335
Claims Adjusting / FINC 340
Health Care Management / FINC 345

*Indicates minors that may be of particular interest to students majoring in an area outside of Business.

CERTIFICATE PROGRAMS

WEBMASTER (18 credits)*
The Webmaster Certificate is design to meet the growing need for individuals who can effectively design, implement and manage websites. This innovative certificate will teach students, responsible technical applications, business strategy and effective relevant on-line content. Required courses:

    Business and Professional Communication/BCOR 231 or ENGL 212
    Web server Management and Lab/CIS 240, 241
    Internet Information Management/COMM 281
    Organizational Behavior/MGMT 316
    Internet Resource Management/COMM 271
    Digital Graphics/COMM 391

*It is necessary that a student enrolling in this program meet the course prerequisites.

HUMAN RESOURCES (18 credits)
In recent years, human resources has moved into a highly visible position in every business, whether in the public, private or non-profit sector. It is imperative that those responsible for HR functions are aware of the constant changes in this area, whether the changes affect benefits, employee morale or the law. Required courses:

    Legal Environment of Business/BCOR 203
    Principles of Management/BCOR 251
    Human Resource Management/MGMT 211
    Labor Management Relations/MGMT 213
    Organizational Behavior or Industrial Psychology/MGMT 316 or PSYC 292
    Social Issues

BUSINESS ADMINISTRATION(18 credits)
The Business Administration Certificate is ideal for the person with a non-business background wanting more preparation to change his or her career focus, or enhance his or her current career. Required courses:

    Financial Accounting/BCOR 201
    Economics/ECON 101 or BCOR 111 or BCOR 112
    Principles of Management/BCOR 251
    Principles of Marketing/BCOR 241
    Two additional courses in business or computer science

RISK MANAGEMENT (18 credits)
Today's organizations must function in increasingly complex environments that involve a great deal of risk. The very survival of a company can depend on how well it manages these risks. Risk management is a systematic means for managing an organization's pure risk exposures to achieve its objectives in a manner consistent with public interest, human safety, environmental factors, and the law. Required courses:

    Risk Management and Insurance/RISK220
    Commercial Liability/RISK 321
    Workers' Compensation/RISK 330
    Claims Adjusting and Administration/RISK 335
    Management of Health Care/RISK 340
    Financial Accounting/BCOR 201

   
Academic Programs
Accounting Associate Degree Finance Major
Accounting Program International Business
Advertising Communications Management
Business Administration Marketing
Economics Risk Management