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What You'll Be Doing

Gannon University believes in the many possible paths creative personalities can follow. One of those paths is marketing, where creators can influence the many layers of the market, from product creation to customer relationships to distribution processes. If you are interested in consulting, sales, advertising, purchasing, customer service management, public relations, or distribution and retail buying, Gannon’s marketing program can help you explore your options as a creative business person. As a marketing major, you will prepare yourself for a path to top management positions in all types of organizations.

Employment opportunities in marketing, advertising and sales are growing at a steady pace, and career prospects in marketing have fared better than other areas of business. According to the U.S. Department of Labor, growth trends for jobs in marketing, advertising and sales are expected to continue growing at a faster rate than those in other occupational categories. Additionally, the Bureau of Labor Statistics and the U.S. Chamber of Commerce note that marketing and sales jobs are “hot jobs for the future.” Depending on location and career, starting annual salaries can range from $35,000 to $50,000. Some of the fastest growing careers in marketing include: customer relationship marketing, international sales, and marketing and technical sales.

Advanced Business Technology Certificate

The Advanced Business Technology Certificate is a value-added approach to business courses. Some business courses will offer the option of taking a one-credit advanced business technology session, which integrates advanced instruction in the application of computer technology with the content of specific courses. Students completing a minimum of six one-credit advanced business technology courses during their studies at Gannon will earn this certificate. The certificate will serve as one source of evidence for students to confirm to potential employers that they have advanced knowledge, skills and abilities to use technology-based business applications to improve their job performance.

College Connections

The Dahlkemper School of Business Administration at Gannon has received accreditation from the Association of Collegiate Business Schools and Programs (ACBSP), making Gannon the first business school in northwestern Pennsylvania with both undergraduate and graduate programs that are nationally accredited.

All Gannon business students have the opportunity to participate in many professional business organizations, including: the Gannon Accounting Club, Student Investment Trust, Alpha Kappa Psi Professional Business Fraternity, Gannon Student Advertising Club, Delta Mu Delta Honorary Business Fraternity and Marketing Club.

The Small Business Development Center on Gannon’s campus provides students with a unique opportunity to work on projects and assignments for area businesses through classes and internships.

The Gannon Advantage

• Students at Gannon enjoy internships, co-ops and study abroad opportunities. In addition everyone completes our "Liberal Studies Core" -- 39 credits that will help prepare you for life.
• Gannon's Career Development Services Office reports that 97% of Gannon's recent graduates are employed or are enrolled in graduate studies.
• On our urban campus, students can enjoy all the conveniences of city living while feeling at home in Gannon's caring community.
• An overall 13:1 student to faculty ratio ensures that students receive the genuine commitment and personal attention they are seeking.
• Gannon's Career Service Center helps students search for graduate school or job opportunities, develop interviewing skills and design a professional resume.
• Over 70 clubs and organizations as well as 18 NCAA Division II athletics provide students the chance to be involved.