Gannon University Institute for Health and Cyber Knowledge (I-HACK)

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Gannon University announces the appointment of Melanie A. Whaley as Director for Marketing & Communications

Posted: November 9, 2012

Gannon University enthusiastically announces the appointment of Melanie A. Whaley as Director for Marketing & Communications.  In this newly created position, Ms. Whaley will provide strategic leadership for the University's integrated marketing and communications, including media, public relations, promotion and advertising.

She joins Gannon from Scott Enterprises a privately held award winning hospitality company with 22+ brands including restaurants, hotels, conference centers, ski and golf resort, and a top-ten North American water park resort where she was the Director of Marketing. 

In her role with Scott Enterprises, she oversaw the marketing and communications outreach to internal and external audiences, media relation efforts, creative services and strategic business development and promotion of Scott Enterprises brands, crisis communications and in house advertising agency.  

"In creating this position, Gannon acknowledges the importance of articulating our vision across a number of communication platforms at a time when those platforms offer unprecedented opportunities," said president Keith Taylor. Ph.D.  "Melanie has an instinctive grasp of this dynamic communications landscape and boundless energy to explore the opportunities they present.  As we go forward with a new strategic plan, her experience and diverse skill set position her for leadership at this significant moment in the University's history." 

Whaley is a 1995 graduate of Gannon University's College of Humanities, Education and Social Sciences with a degree in communications.  She has a diverse background in media, not-for-profit management, advertising sales and consulting. 

She has directed efforts in public relations, creative concept development,  media production, marketing research and strategy, brand positioning, website development, event planning, and social media marketing for a wide range of clients in the retail, education, legal, hospitality and other sectors.  She was honored by the Pennsylvania Association of Broadcasters with its award for Excellence in Broadcasting. 

"I have been proud to support the Scott Enterprise family and am eager to return to serve my Gannon family in building awareness and recognition of the University's success as we lead the way in educating socially-responsible global citizens."