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Gannon University Students to Present Marketing Plan to WQLN

Posted: April 28, 2014

A group of Gannon University business students who have been researching market opportunities for WQLN Public Media, northwest Pennsylvania's public broadcasting company will present their findings to President/CEO Tom New and key stakeholders on April 29 at 4:15 p.m. at the Waldron Campus Center. The students in the senior-level business policy class taught by Bruce Kibler, Ph.D., have been researching and analyzing community perceptions and opinions of WQLN.

Over the course of three months, three groups of students, each with a specific set of tasks set forth by the class leader, Emily Carlin, designed surveys to gain insight into the potential audience for WQLN TV and Radio as well as the opinions of the current audience. Students also conducted research into competitors of WQLN worked to create a new vision statement for the broadcaster.