REFEREED JOURNAL ARTICLES:
Messina, M.J., Guiffrida, A.L., and Wood, G.
"Faculty/Practitioner Differences: Skills Needed for Industrial Marketing
Entry Positions." Industrial Marketing Management, Elsevier Science
Publishing Co., Inc., February 1994..
REFEREED PUBLISHED PAPER PROCEEDINGS and CONFERENCE PRESENTATIONS:
Lewis Stephen A, Messina, Michael J. and Wellington, J. "Social Media Survey of Marketing Students",
-upcoming paper- MBAA 50th Annual Conference, Chicago, IL. 2014.
Messina, M.J., Kunz, M.A., Geringer, S.A., Vanderschee
Panel Presentation, “What Are We Doing to Market Our Marketing Program” Marketing Management Association MBAA 49th Annual Conference, Chicago, IL. 2013.
Messina, M.J., Kunz, M.A. and Geringer, S. Panel Presentation,
“Online versus Face2Face Classes: The Good, the Bad, and the Ugly” Marketing Management Association MBAA 49th Annual Conference, Chicago, IL, 2013.
Guiffrida, A.L., Messina, M.J. and Wellington, J.F., Lewis, S. “A Delivery Performance Model For
Multi-Stage Supply Chains” MBAA 48th Annual Conference, Chicago, IL. April, 2012.
Messina, M.J. “Millennial Students: Can Educators Connect with this New Generation?
MMA 19th Fall Educators’ Conference, St. Louis, MO. September, 2011.
Messina, M.J. and Guiffrida, A. L. “Making the Connection Between Supply Chain Management and a Business Curriculum that Offers Marketing and Management Majors” MBAA 47th Annual Conference, Chicago, IL, April, 2011.
Messina, M.J. “Integrating Marketing, Supply Chain, and Operations Practices in Today’s Business Curriculum”, Marketing Management Association 18th Fall Educators’ Conference, Indianapolis, IN September 2010.
Guiffrida, A.L. and Messina, Michael J., Wellington, J. “Maintaining Customer Satisfaction in Complex Supply Chains” MMA 17th Annual Conference, Chicago IL April, 2010. --Award winning paper--
Guiffrida, A.L. and Messina, Michael J. “Service Supply Chains with Independent and
Dependent Stages: The Impact on Consumer Wait Times”, CORS/INFORMS International Meeting, Toronto, Canada, June, 2009.
Messina, M.J., Guiffrida, A.L., Wellington, J.
“Marketing, Entrepreneurship, Diversity, and Global Business Education”, Proceeding of the 45th Annual MBAA Conference, Chicago, Il, March, 2009
Guiffrida, Alfred L. and Messina, Michael J. “A Cost-Based Model for Improving Customer Waiting Times”, Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, Waikoloa, Big Island, Hawaii, January 5-7, 2009.
Guiffrida , Alfred, Messina, MJ, Jaber, Mohamad Y,
“A Parametric Supply Chain Model for Assessing Market Share Potential”, October, 2008, Calgary, Alberta, Canada.
“Evaluating University Student Team Projects”, 16th Annual Fall Marketing Educators Annual Conference, Louisville, Ky. September 24-26, 2008.
Messina, M.J. and Wellington, J., “The Marketing Implications of Assessing the Value of Real Estate”, Marketing Management Association MBAA 17th Annual Conference, Chicago, IL April, 2008. – Award Winning Paper --
Messina, M.J. and Wellington, J., “Relationship Marketing and Measuring the Cost of Life Style”, Marketing Management Association MBAA 16th Annual Conference, Chicago, IL, March, 2007.
Messina, M.J., Wellington, J. and Slabaugh, S.
Special Panel Session on “Doing Business in China”
MBAA 16th Annual Conference, Chicago, IL, March 2007.
“Using Teaching Evaluations Effectively”
Marketing Management Association Fall Educator’s 13th Annual Conference
Nashville, Tennessee, September, 2006.
Messina, M.J. chair, Kunz, M., Erffmeyer, R., & Wellington, J.
“Encouraging an Interest and Use of Technology by Business Faculty and Students”
Marketing Management Association (MBAA International) 15th Annual Conference
Chicago, Illinois, March, 2006
Messina, M.J. and Wellington, J.
“Exchange Theory and Alcohol Advertising”
Marketing Management Association (MBAA International) 14th Annual Conference,
Chicago, Illinois, March, 2005
Messina, M.J. and Wellington, J.
“Alcohol Consumption, Advertising, and the Theory of Exchange”
The Academy of Marketing Science 24th Annual International Conference Proceedings
San Diego, California, May, 2001
Messina, M.J, Wellington, J. and Narula, S.
“Forecasting Domestic Beer Consumption”
INFORMS, Institute for Operations Research and Management Sciences
Salt Lake City, Utah 15th Annual International Conference, May, 2000.
Messina, M.J. and Volpe, R.J.
"A Comparative Analysis Between Industrial Marketers and Consumer Marketers
Concerning Ethical Marketing Practices", Proceedings of the 1st Association of Marketing Theory and Practice, Annual Meeting, Hilton Head, South Carolina, 1993.
Messina, M.J. and Guiffrida, A.L.
"Quality Control Techniques in Services Marketing"
Proceedings of the International Conference on Services Marketing, Academy of
Marketing Science, Cleveland, Ohio, October, 1988.
Messina, M.J. and Guiffrida, A.L.
"A Comparative Analysis Between Industrial Marketing Faculty and Industrial
Marketing Practitioners: Criteria Viewed Important In The Recruitment of Four
Year Marketing Graduates," Proceedings of the 11th Annual Conference of the
Academy of Marketing Science, Montreal, Canada, May, 1988.
Guiffrida, A.L., Messina, M.J., and Rzepka, R.J.
"Designing Acceptance Sampling Plans With Lotus 1-2-3," Midwest Decision
Science Institute, Proceedings, 19th Annual Meeting, Louisville, Kentucky, May, 1988.
"Recruiting A New Marketing Graduate: What Criteria Are Important For Today's
Industrial Marketing Manager?" X, Proceedings of the 10th Annual Conference
of the Academy of Marketing Science, Bal Harbour, Florida May, 1987
REFEREED ARTICLES IN BOOKS:
Guiffrida, A.J., Rzepka, R.A., and Messina, M.J.
"A Dual-Criteria Performance Evaluation Model for Vendors Under JIT",
pp. 213-224, Ahmit Satir (ed.), Just-In-Time Manufacturing Systems
Operational Planning and Control Issues, Elsevier Publishers, London "
New York - Tokyo, Vol. 14, 1992.
Service to the Profession , Service to the University, Service and to the Community
INVITED FACULTY REFEREE FOR AMA STUDENT CASE COMPETITION:
Served as a faculty case judge for the International 2001, 2002, 2003, 2004, 2007 American Marketing Association •AMA• Student Case Competition.
Judge for "Hormel Best Teacher Award" 2009 - present Awarded annually at the MMA Annual Conference
ADDITIONAL PROFESSIONAL PARTICIPATION:
Conference Track Chair, Discussant, Session Chair, Organizing Committee and/or Paper Reviewer for the following:
MMA Marketing Management Association Annual Conference, Chicago, IL. 2013.
MMA Marketing Management Association Annual Conference, Chicago, IL. 2012.
MMA Marketing Management Association Annual Conference, Chicago, IL 2011
International Symposium on Green Supply Chain1st Annual Conference, Akron Ohio, July, 2010.
MMA Marketing Management Association Annual Conference, Chicago, IL 2010
MMA Marketing Management Association 18th Annual Conference, Chicago, IL 2009
MMA Marketing Management Association 16th Annual Fall Educator’s Conference, Louisville, KY September, 2008
Midwest Decision Sciences Institute 39th Annual Conference, Erie, PA., February, 2008
MBAA Marketing Management Association Annual Conference, Chicago, IL 2007
MMA Marketing Management Association Annual Fall Educators Conference, Nashville, TN 2006
MBAA Marketing Management Association Annual Conference, Chicago, IL 2006
MBAA Marketing Management Association Annual Conference, Chicago, IL 2005
Decision Science Institute 35th DSI Annual Conference, Boston, MA 2004
Academy of Marketing Science 26th Annual Conference, Miami, FL 2003
Academy of Marketing Science 24th Annual Conference, San Diego, CA. May 2001
INFORMS 15th International Conference, Salt Lake City, Utah. May 2000
Western Marketing Educators 24th Annual Conference, Lake Tahoe, Nevada 2000
Academy of Marketing Science 23rd Annual Conference, Montreal, Canada 2000
Academy of Marketing Science 22nd Annual Conference, Coral Gables, Florida 1999
Western Marketing Educators' Association 21st Annual Conference, Scottsdale,
Western Marketing Educators' Association 19th Annual Conference, San Diego,
Academy of Marketing Science 18th Annual Conference, Orlando, Florida 1995
Academy of Marketing Science 17th Annual Conference, Nashville, Tennessee 1994
Western Marketing Educators' Association 18th Annual Conference, Scottsdale,
Academy of Marketing Science 16th Annual Conference, Miami, Florida 1993
Association of Marketing Theory and Practice, 1st Annual Conference, Hilton Head, South Carolina. 1992.
Academy of Marketing Science 11th Annual Conference, Montreal, Canada 1988
PROFESSIONAL SEMINARS and WORKSHOP PARTICIPATION:
Council of Independent Colleges Workshop for Deans and Directors
Issues in Higher Educations
Mitchell, Kentucky • June 14-17, 2004
Leadership Erie • Training Seminar for Nonprofit Organizations Spring, 2001
seminar was used to develop the MBA course in Nonprofit Marketing
Gannon University • Grant Writing Tools Workshop Fall, 2000
Gannon University • The Basics of Grant Writing Seminar Summer, 1999
Gannon University • Faculty Computer Workshops 1997, 1998, 1999, 2000, 2004, 2005, 2006, 2007
Total Quality Management Training Seminar • 1993-1994 academic year
Erie Chamber of Commerce co-Sponsor with Gannon University
“Developing The Annual Marketing Plan” 1988
Seminar Sponsored by The University of Pittsburgh • presented by
Dr. Edward Mazze, Dean of The University of Pittsburgh School of Business
Select Contributions to the Erie Community
2008 Erie Insurance Segmentation Survey involving Gannon University students
2006 Assisted with the questionnaire development to survey attitudes toward the Erie
1998 Mentored MBA student projects to assist local businesses and nonprofits.
2005 Moderated a focus group session composed of Erie area professionals to assist a
Small Business Development Center client that requested exploratory input from
a diverse population on a new type of senior living facility.
2005 Participated in a community initiative representing the Dahlkemper School of
Business along with National City Bank to conduct a seminar on
“Identity Fraud” that was held on the Gannon University campus.
2000 Community Shelter Services Annual Recognition Luncheon ? Presentation “CSS:
A Brighter Tomorrow through Service Efforts Today.”
1999 Community Shelter Services Annual Recognition Dinner Presentation “Where
Will CSS and Homelessness Be in the New Millennium?”
1998 Community Shelter Services Annual Recognition Dinner, Presentation on
“The Impact of Homelessness in the Erie Community”
1984 Conduct tours and educational sessions of local and regional industrial and
to non profit organizations as Advisor to the Gannon Chapter of the American
present Marketing Association
1997 Moderator for a longitudinal focus group survey of Gannon University
to freshman within the College of Humanities, Business and Education
1998 Coordinated all-day career interviewing sessions for Gannon business graduates
in conjunction with the Gannon Placement Office for the American Tobacco Company.
1997 Supervise tours of local industrial firms with Gannon Marketing Club including:
to General Electric Company, Lord Corporation, Howard Industries, Troyer Farms
present and Reed Manufacturing.
1996 Presentation on "Business Careers" at North East High School, North East, PA.
1995 Supervised a market research study for a local Erie sports retailer conducted by
Gannon MBA students • assisting with market segmentation and research
methodology. This study made recommendations on retail location that was
successfully implemented in 2003.
1994 Presentation of the Industrial Distribution Program and ID career
opportunities to Erie Area Guidance Counselors.
1994 Presentation to students at Corry High School, "An Industrial Distribution
Career: Combining Business and Engineering”.
1984 Organize and supervise student educational tours to a variety of industries
to including Honda U.S.A., Columbus, Ohio; Lord Corporation, Erie,
present Pa.; General Electric Nela Park, Cleveland Ohio; General Electric Locomotive
Division, Erie, PA; and American Sterilizer (Steris Corporation); just to identify
a few select examples.
1993 Supervised and consulted on an industrial market research study conducted with
MBA students for Lord Corporation, Erie, Pa.
1993 Participated in Erie engineering trade shows promoting and recruiting for
to Gannon University's Industrial Distribution (technical marketing) Program.
1990 Initiated book donation drives to strengthen the holdings of the business
to collection of Gannon University’s Nash Library.
1988 "The Career Search" Presentation made to the Gannon Chapter of the
American Marketing Association as well as other Gannon business students.
1987 Established and developed with departmental colleagues, the first
Marketing Department at Gannon University.
1986 Arranged all day interviewing sessions for graduating marketing students with
Beecham Corporation and Premier Industrial Corporation resulting in the
hiring of several Gannon business students for these firms.
1986 Presentation on the career opportunities in the Marketing field to the Erie area high
school guidance counselors.
1986 Presentation on careers paths in Marketing and Business for the Boy Scouts of
America held on the campus of Gannon University.
1985 Represented the School of Business by participating with enrollment services in
out-of-town recruiting presentations to high school students.
1985 Presented radio broadcasts for WERG, Gannon University's radio station, on
the topics "The Career Search" and "The Importance of University Involvement"
Supervised business fraternity students on a study determining how a
student’s GPA was influenced by hours worked while attending
1983 Co-founder and current faculty advisor to the Gannon Student Chapter of the
to American Marketing Association involving students in a variety of
present educational experiences and professional business opportunities.
2009 Marketing research study conducted with a colleague in partnership with major
insurance corporation to determine college student insurance needs.
2004 Presentations to various high schools representing the School of Business
to in partnership with ACES.
2005 Participated on a three person faculty panel of judges representing Gannon
University in conjunction with WICU television to select a student to earn a
tuition free Gannon MBA based on the completion of tasks and assignments.
2002 As faculty advisor to the Gannon University Marketing Club, our student
organization achieved recognition in earning a community achievement award
for hours of dedicated work raising funds and helping homelessness in the Erie Community.
1991 Contribute ongoing consulting in the areas of marketing planning and
to marketing research for the following nonprofit organizations:
1994 Community Shelter Services, Inc.
2002 Athena PowerLink Project
to Board of Corporators
2001 Gannon University Small Business Development Center
to Board Member
1997 Community Shelter Services, Inc. Erie, PA.
to President of the Board of Directors ° Elected to four consecutive terms °
1996 Ecclesia Center, Erie, PA - Board of Directors
to Chair of Marketing and Public Relations
2007 WSEE, November 22, interview with Kelley Gaughan regarding Black Friday and
an explanation of consumer shopping behavior patterns.
2006 Erie Times News, November, solicited comments on Black Friday and the
retailing kick-off to Christmas sales.
2006 Erie Times News, March, solicited comments on retailing and upper Peach Street
growth including a discussion of shoppers outside the vicinity. Richard Guerraro
2005 Erie Times News, May, comments were provided on the closing of various
pharmaceutical stores and the competitiveness of Wal-Mart in the Erie area.
2002 Erie Times News, November 3, commentary on business intersections and
retailing: the pros and cons, Richard Guerraro reporter.
2002 WSEE television broadcast May 12, comments on recent graduates and
the potential for career employment opportunities after 2002 Gannon
2002 Erie Times News, March 10, commentary on the importance in developing
new small businesses to improve the job market, Jim Martin reporter.
2002 Erie Times News, March 5, commentary on how independent restaurants compete
with chain restaurants for dining dollars, Scott Westcott reporter.
2002 Erie Times News, January 18, commentary on Kmart’s bankruptcy impact to the
Erie community, Gary Wertman reporter.
2002 WSEE television broadcast, January 17, “Kmart , What Happened?”
David Belmondo, WSEE reporter.
2002 Erie Time News, January 9, “The Motivation of the Erie Workforce”
2001 WSEE live television broadcast, November 23, on the topic of “Retailing on
Black Friday” Cara Calabreze WSEE reporter.
2001 Erie Times News, November, The 2001 Christmas shopping season
forecast of retail sales in the Erie area.
2001 Television Interview Live with Fox 66 News, January, Subject: “The State of
Layoffs in the Erie Area”, reporter Brian Sheridan
2000 Television Interview on the Christmas Retailing Season for WSEE
(CBS) affiliate; December, WSEE reporter Cara Calabreze
1997 Ongoing professional contributions on stories concerning business and
to advertising for the Erie Times News. Some recent published stories included
present discount department store competitiveness, local supermarket competitiveness,
and the expansion of pharmacies and discount store operations in the Erie market.
Erie Times News reporters - Ryan Fisher and Peter Penapento
1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007
1995 Elected and served as vice president of Community Shelter Services of Erie
Board of Directors consulting in the areas of real estate and public relations.
1991 Community Shelter Services of Erie - Board of Directors
to Real Estate Committee Chair, Finance Committee Chair
1993-2003 Rotary Exchange International Erie Student Exchange Chaperone
1990-1992 Habitat For Humanity, general volunteer assistance
1988-1990 Provided the Erie Area Chamber of Commerce and the Erie Excellence
Council with input on promoting the Erie community, working with the
Director of the Erie Chamber of Commerce.
1987 Provided marketing research expertise for an Erie Chamber of Commerce
study addressing: "The State of Retailing in the Erie Community”.
UNIVERSITY AND COLLEGE COMMITTEE RESPONSIBILITIES:
2005 to 2015 University Review Council (chair)
2002 to present University Rank, Tenure and Academic Committee – chair 2008-2010
2011 to present University Graduate Council
2010 to present Middle States Committee – Integrity subcommittee
2011 to present Distance Education Advisory Board Committee
2012 to 2013 University Planning and Budgeting Committee
2008 to 2011
2005, 2006 College Search Committee for the Director of the School of Business
2002 to present Member of the College Academic Affairs Committee
2002 to present Member of the Chairs and Program Director’s Committee
2004 Chaired the Committee to revise the BTS program.
Successfully launched the ABT – Advanced Business Technology
Certificate Program in Fall/04.
McGowan Scholarship Committee Judge 2002, 2003, 2004, 2005, 2006
1982 to present Gannon University Task Force on Student Alcohol Abuse
(P.R.O.M.I.S.E.) Providing Ongoing Management in Social
Environments –monitoring and developing alcohol awareness among
University students 1999 - 2003
Middle States Governing Board Review Committee Chair 2001- 2002
Freshman Student Faculty Advising Volunteer 2000 - 2005
Directed three years of Freshman Focus Group interviews involving Gannon University students as part of a University requested longitudinal focus group study 1996 - 2000
Pew Charitable Roundtable Discussant (two day seminar) 2000
University Academic Affairs Committee (served three 3 yr. terms) 1986-1989 1990-1993 & 1999-2002
University Planning and Budgeting Committee 1995 -1996
University Middle States Admissions Subcommittee 1993
University Middle States Review Committee (two terms) 1993 - 2001
University Outcomes Assessment Committee 1992 - 1999
University Retention Committee 1996 - 1998
Search Committee for the Dean of School of Business Administration Chair 1990
University Faculty Development Committee 1989 - 1997 Chair 1992
University Governing Board Middle States Accreditation Committee Chair 2001
University Curriculum Review Subcommittee 1997 -1998
University Student Retention and Recruitment Committee 1997 - 2000
University Braeger Award Referee for Graduate and Undergraduate Papers 1990 - 1999
University Student Conduct Committee (two 3 year terms) 1984- 1987 1993-1996
Academic Affairs Committee - DSBA (two 3 year terms) 1988 - 1991 2000 - 2003
College Accreditation Committee – DSBA 1997 - 2000
College Recruitment Committee – DSBA 1995 - 2000