George G. Couch

  • Assistant Professor
    Healthcare Management
  • Program Director, MHA
    Healthcare Management
  • Assistant Professor
    Business Administration

George Couch is Chair of Healthcare Management programs and a faculty member Gannon University’s Dahlkemper School of Business.

He received his Doctorate in Healthcare Administration and Leadership from the Medical University of South Carolina in 2017.  His dissertation was titled “Financial Health of Hospitals – Critical Access and Rural Hospitals in West Virginia.”

He obtained his Master’s in Business Administration from West Virginia University and his Bachelor of Arts in Interdisciplinary Studies at Bethany College, West Virginia.

His professional background include: Chief Executive Officer of Wetzel County Hospital, New Martinsville, West Virginia; President and Chief Executive Officer of Ohio Valley Health Services and Education Corporation in Wheeling West Virginia; Vice President of Wheeling Hospital, Wheeling, West Virginia;  and he was the owner and Administrator of New Martinsville Health Care Center, New Martinsville, West Virginia.

He is a Fellow of the American College of Health Care Executives; a member of the Health Care Financial Management Association and Licensed Nursing Home Administrator. He was a guest lecturer in Health Care Administration at West Liberty University. He has consulted to hospitals and healthcare organizations. He also owns and operates GeoEquity, Inc. a commercial real estate development and investment company.

He is a Rotary Paul Harris Fellow; former Chair of the West Liberty University Board of Governors; Past President of the West Virginia Health Care Association; past member of the West Virginia Hospital Association Board of Trustees; and has received numerous awards for community service and leadership.

 

Courses Taught

Healthcare Undergraduate Courses

  • Introdution to U.S. Healthcare Systems
  • Healthcare Economics
  • Healthcare Law and Regulation
  • Healthare Informatics
  • Healthcare Management and Policy
  • Healthcare Quality Management

Healthcare MBA Courses

  • Introduction to the US Healthcare System
  • Healthcare Management and Leadership
  • Healthcare Law and Ethics
  • Healthcare Financial Management
  • Healthcare Strategic Policy
  • Organization Culture, Creativity, and Change
  • Operations and Supply Chain Management

Healthcare MBA Electives

  • Healthcare Economics
  • Healthcare Quality
  • Healthcare Informatics
  • Human Resource Management
  • Internship
  • Special Topics in Healthcare

Other Courses

  • Introduction to Business
  • Executive Leadership
  • Organizational Behavior

Educational History

MEDICAL UNIVERSITY OF SOUTH CAROLINA
2014 - 2017 
Doctor of Healthcare Administration, Healthcare Leadership, and Management
Inducted in Upsilon Phi Delta – National Honorary Healthcare Management Society
Doctoral Project: The Financial Health of Hospitals: Critical Access and Rural Hospitals in West Virginia.

WEST VIRGINIA UNIVERSITY
1998 - 2001 
Masters of Business Administration 

BETHANY COLLEGE
1975 - 1979 
B.A., Interdisciplinary Studies with concentration in Economics, Business and Public Relations

Professional Experience

GANNON UNIVERSITY – Dahlkemper School of Business – Erie, PA
August 2016 to present
Assistant Professor – Health Care Management and Business

WHEELING HOSPITAL, INC. – Wheeling, WV
2012 to 2015
Vice President

OHIO VALLEY MEDICAL CENTER / EAST OHIO REGIONAL HOSPITAL – Wheeling, WV
2010 to 2012
President and Chief Executive Officer

WETZEL COUNTY HOSPITAL – New Martinsville, WV
2005 to 2010
Chief Executive Officer

WHEELING HOSPITAL – Wheeling, WV
2001 - 2005 
Administrator for Post-Acute Care

NEW MARTINSVILLE HEALTH CARE CENTER – New Martinsville, WV
1981 - 1998 
Owner and Administrator

Publications

RECENT PRESENTATIONS:

AMERICAN COLLEGE OF HEALTHCARE EXECUTIVES – WESTERN PENSYLVANIA CHAPTER
Career Positioning – Proactively Managing Your Professional Development (Session Moderator)
November 29, 2017 – Erie Pennsylvania

PENNSYLVANIA ATHLETIC TRAINERS ASSOCIATION
2017 ANNUAL MEETING AND CLINICAL SYMPOSIUM – “UNDERSTANDING AND UTILIZING HEALTHCARE INFORMATICS IN ATHLETIC TRAINING” – June 8, 2017. Erie, Pennsylvania.

WEST VIRGINIA HEALTH CARE ASSOCIATION
"COLLECTING AND ANALYZING DATA TO IDENTIFY PREFERRED POST-ACUTE CARE PROVIDERS” 
West Virginia Health Care Association Annual Convention and Trade Show Presentation - May 18, 2016.

HEALTH LEADERS MAGAZINE –  “BEYOND HCAHPS, PATIENT EXPERIENCE, AND CULTURAL TRANSFORMATION  
This article appears in the July/August 2013 issue of Health Leaders magazine.” 

WEST VIRGINIA HEALTH CARE ASSOCIATION  "FROM VOLUME TO VALUE" 
West Virginia Health Care Association Annual Convention and Trade Show Presentation - May 6, 2014.
"From Volume to Value - Health Care Reform Impact on Hospitals and the Implications for Post-Acute Care."
Recent Presentations, Research and Academic Papers

RECENT PUBLICATIONS:

Falls Prevention Efforts in Hospitals
Medical University of South Carolina
April 3, 2016

Improving C-Section Rates with Six Sigma
Medical University of South Carolina
November 22, 2015

Kotter’s Model for Managing Change – Beyond HCAHPS
Medical University of South Carolina
October 27, 2015

Telehealth Development and Implications for Rural Health
Medical University of South Carolina
August 3, 2015

The History and Current Implications of Direct-to-Consumer Advertising of Prescription Drugs
Medical University of South Carolina
July 30, 2015

Collecting and Analyzing Data to Identify Preferred Post-Acute Provider Partners
Medical University of South Carolina
July 20, 2015

Threats to West Virginia Water Quality and Implications for the World
Medical University of South Carolina
April 28, 2015

Quality Improvement and the Impact on Hospital Financial Performance
Medical University of South Carolina
April 18, 2015

National Practitioner Data Bank – Patterns and Trends
Medical University of South Carolina
March 6, 2015

Developing the Hospital Strategic Plan to Meet the Challenges of a Changing Healthcare Environment
Medical University of South Carolina
December 10, 2014

Role of Physical Activity in the Relationship between Urban Green Space and Health
Medical University of South Carolina
December 8, 2014

Patient Response to Modified Do Not Resuscitate Orders for the Operating Room
Medical University of South Carolina
November 12, 2014

The Evaluation of Diabetic Patients’ Use of a Telehealth Program
Medical University of South Carolina
November 9, 2014

Developing, Teaching and Living a Life of Leadership –
Thomas J. Watson, Sr.’s Personification of the American Corporation
Medical University of South Carolina
September 7, 2014

Gannon University Institute for Health and Cyber Knowledge (I-HACK)

Gannon University announces the launch of the Institute for Health and Cyber Knowledge (I-HACK).