Eric A. Brownlee

Associate Professor, Management
Associate Professor, Graduate Business Studies
Phone: 814-871-7024
Office: CBI 313

  • Biography
  • Courses Taught
  • Educational History
  • Honor Societies
  • Professional Experience
  • Professional Societies
  • Publications


I have a passion for Olympic Sports and a strong interest in sport sponsorship. I am interested in developing better methods of assessing the value of sport sponsorship. I enjoy helping students achieve their dreams of working in the sports industry and I am a firm believer of the merits of applying traditional business and marketing theories to the management of sport.

Courses Taught

  • SMGT 370 Principles of Sport Management
  • SMGT 480 Principles of Sport Marketing
  • SMGT 375 Sport Facilities and Event Management
  • BCOR 250 Management Theory and Practice
  • GMPA 799 Research Methods in Public Administration
  • GMBA 794 Thesis

Educational History

Bachelor of Science, Exercise Science

Master of Science, Sport Management

Doctor of Philosophy, Sport Administration
Dissertation Title: Assessing the Effectiveness of Ambush Marketing in Major League Baseball


Honor Societies

  • Phi Kappa Phi Honor Society
  • Golden Key International Honor Society

Professional Experience

I have over 10 years experience working in the collegiate, high school and youth sports industries. My work experiences include sport marketing, ticket sales, sponsorship sales, coaching, and strength training.

Professional Societies

Global Sport Business Association (GSBA)
• Active member

North American Society for Sport Management (NASSM)
• Active member

Sport Marketing Association (SMA)
• Active member


Lee, S., & Brownlee, E.A. (In Press). Ticket sales outsourcing performance measures using balanced scorecard and analytic hierarchy process combined model. Sport Marketing Quarterly.

Brownlee, E.A. & Lorgnier, N.G. (2016). Marketing of professional football clubs in the United States: The case of Major League Soccer. In Chanavat, N., & Desbordes, M., Marketing du football (pp. 31-45). Paris, France: Editions Economica.

Brownlee, E.A., Shreffler, M.B., & Warren, C. (2015). The impact of control mechanism and video game playing experience on brand awareness and consumer brand loyalty in sport video games. Global Sport Business Journal, 3(3), 1-12.

Warren, C.J., & Brownlee, E.A. (2013). Brand community integration in a niche sport: A league-wide examination of online and offline involvement in minor league soccer in North America. International Journal of Sport Management and Marketing, 13(3/4), 158-172.

Brownlee, E.A., Shreffler, M.B., & Ross, S.D. (2012). Sponsorship awareness at a new NCAA Division I football stadium. Journal of Brand Strategy, 1(4), 413-423

Greenwell, T.C., Brownlee, E.A., Popp, N., & Jordan, J.S. (2008). Service fairness in spectator sport: The importance of voice and choice on customer satisfaction. Sport Marketing Quarterly, 17, 71-78.

Greenwell, T.C., Popp, N., Brownlee, E.A., & Jordan, J.S. (2007). Customer preference and student tickets: Using conjoint analysis to develop ticket policy. International Journal of Sport Management, 8, 280-294.