Assistant Professor, Management
Phone: 814-871-7024
Office: B 217
brownlee001@gannon.edu

  • Biography
  • Courses Taught
  • Educational History
  • Honor Societies
  • Professional Experience
  • Professional Societies
  • Publications

Biography

I have a passion for Olympic Sports and a strong interest in sport sponsorship. I am interested in developing better methods of assessing the value of sport sponsorship. I enjoy helping students achieve their dreams of working in the sports industry and I am a firm believer of the merits of applying traditional business and marketing theories to the management of sport.

Courses Taught

  • SMGT 385 Sport Law
  • SMGT 370 Principles of Sport Management
  • SMGT 380 Principles of Sport Marketing
  • SMGT 322 Team Sports Organization and Management
  • SMGT 375 Sport Facilities and Event Management

Educational History

SLIPPERY ROCK UNIVERSITY, Slippery Rock, PA
Bachelor of Science, Exercise Science

SLIPPERY ROCK UNIVERSITY, Slippery Rock, PA
Master of Science, Sport Management

UNIVERSITY OF LOUISVILLE, Louisville, KY
Doctor of Philosophy, Sport Administration
Dissertation Title: Assessing the Effectiveness of Ambush Marketing in Major League Baseball

 

Honor Societies

  • Phi Kappa Phi Honor Society
  • Golden Key International Honor Society

Professional Experience

I have over 10 years experience working in the collegiate, high school and youth sports industries. My work experiences include sport marketing, ticket sales, sponsorship sales, coaching, and strength training.

Professional Societies

North American Society for Sport Management (NASSM)
• Active member

Sport Marketing Association (SMA)
• Active member
 

Publications

Brownlee, E.A., Ross, S.D., & Shreffler, M.B. (2012). “Sponsorship Awareness at a New NCAA Division I Football Stadium: An Analysis of Donation Level as a Measure of Fan Identification”*
*In Press Journal of Brand Strategy

Brownlee, E.A., Greenwell, T.C., & Moorman, A.M. (Under Review). “Ambush Marketing in MLB: A Quasi-Experimental Approach to Assessing the Effectiveness of Customer Confusion”*
*Submitted for review to the Journal of Sport Management (December, 2011)

Warren, C.J., Ross, S.D., & Brownlee, E.A. (Under Review). “The Sport Customer Satisfaction Model: A New Conceptual Framework for Understanding Sport Fan Satisfaction.”*
*Submitted for review to the International Journal of Sport Management and Marketing (November, 2011)

Greenwell, T.C., Brownlee, E.A., Popp, N., & Jordan, J.S. (2008) Service fairness in spectator sport: The importance of voice and choice on customer satisfaction. Sport Marketing Quarterly, 17, 71-78.

Greenwell, T.C., Popp, N., Brownlee, E.A., & Jordan, J.S. (2007) Customer preference and student tickets: Using conjoint analysis to develop ticket policy. International Journal of Sport Management, 8, 280-294.