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The online MBA in marketing specialization introduces you to the concepts of market research, consumer behavior and market trends. You will learn how to properly leverage each of those elements to craft a strategic and sound marketing plan — an essential roadmap that helps organizations develop and maintain a competitive advantage. You’ll learn about marketing strategies and how to craft messaging that aligns with current business goals, as well as identify target markets.
In addition to the online MBA core curriculum, successful
completion of the following three courses is needed to specialize
in marketing. Courses in the MBA marketing specialization focus on
consumer behavior and how you can use that in tandem with
quantitative data and research to ensure that your company has a
competitive advantage within the market.
GMBA 752 Consumer Behavior Total credits: 3
In this course, you will examine the social and psychological
influences on individual, household, and organizational buying
behavior, as well as explore models of buyer behavior and consumer
research by applying them to the marketing decision-making
processes.Prerequisite: GMBA 651GMBA 753 Marketing ResearchTotal credits: 3
This course acquaints you to the field of marketing research by
combining both a practical and theoretical approach to the research
process. The course will examine the process of defining marketing
problems and issues, developing a research design, generating
primary data, examining secondary data, formulating
recommendations, preparing a research report and presentation and
implementing research results. The course includes the design of a
marketing research study.Prerequisite: GMBA 525 and GMBA 651
GMBA 754 International Marketing Total credits: 3
This course centers around international marketing concepts and
practices, with a focus on the current problems and issues of
international firms. International marketing strategies, policies
and structures are also evaluated.Prerequisite: GMBA 651
Marketing is essential to business
success and demand for leaders who excel in this area is high. Jobs
in marketing are projected to grow by 12
percent between 2012 and 2022. That translates into a
creation of 25,400 new jobs for
qualified candidates with advanced business credentials. Annual
salaries are high - the median annual wage for marketing managers
was $119,480, higher than most other management occupations.
The top 10 percent of marketing
managers earn more than $187,200
Once you have completed the three courses within the online MBA
marketing specialization, you will have the confidence, knowledge
and skills required to: