Course Descriptions

  •  MBA Curriculum and Course Descriptions

    Gannon's online MBA degree program requires 30 to 48 credits, depending on your prior academic background and work experience. Classes are divided into Foundation (0 to 18 credits), Core (21 credits) and Specialization (9 credits) categories. The MBA Foundation courses may be waived through an in-depth evaluation of your academic transcripts or through waiver by proficiency exam. The Gannon online MBA program offers the following specializations:

    • Marketing: Study a dynamic area of business with increasing importance to all types of organizations in both the public and private sector. You will learn to understand consumer behavior, identify and analyze target markets and develop effective marketing strategies and programs.
    • Human Resource Management: Delve into employee relations and management theory to learn how to lead, develop and motivate the individuals that make up your organization's workforce.
    • Finance: Learn how to assess the investment worthiness of projects and securities to maximize investor wealth.
    • Customized Track: Students also have the option to choose any three electives from the specializations offered to customize their studies to their professional goals.

    MBA Foundation Courses

    GMBA 501 Financial Accounting (3 credits)

    A study of basic accounting concepts, techniques, and systems with a focus on reporting, analysis, and interpretation of accounting data used for decision making.

    GMBA 521 Quantitative Techniques (3 credits)

    An introduction to scalar and matrix algebra and differential and integral calculus.

    GMBA 525 Statistical Analysis (3 credits)

    A survey of the elements of probability theory and methods of statistical inference which are useful for decision making. Correlation, regression, and significance testing are also covered.

    GMBA 531 Management and Marketing Concepts (3 credits)

    An overview of managing the modern organization, including a discussion of the functional areas of the organization, history of management thought, and the structure of organizations. Approximately half the course involves discussion of the elements of marketing management.

    GMBA 561 Fundamentals of Financial Management (3 credits)

    A survey of financial decision making, using ratio analysis, the time value of money, the cost of capital, and capital budgeting concepts. Considerable time is spent outlining the environmental (macro-finance) factors that affect financial decisions.
    Prerequisite: GMBA 501

    GMBA 571 Economic Environment of the Firm (3 credits)

    Selected topics in the economic theory of the business firm. A mathematical approach will cover those areas of both micro and macroeconomics which are critical to economic decision making at the management level.

    MBA Core Courses

    GMBA 601 Managerial Accounting (3 credits)

    A study of the accounting information utilized in the control and evaluation of managerial decision making. The focus is cost accumulation, cost allocation and control. Critical attention is placed upon budgeting, cost-volume-profit relationships, and variance analysis as they relate to production, working capital management, and marketing decisions.
    Prerequisite: GMBA 501

    GMBA 631 Organizational Culture, Creativity and Change (3 credits)

    The course addresses the application of the behavioral sciences to management. The focus is on the analysis of structure and behavior in work organizations as well as classical organizational theory.
    Prerequisite: GMBA 531

    GMBA 641 Operations and Supply Chain Management (3 credits)

    The course is designed to introduce students to the principles of operations and supply chain management and their application in decision making. The topics covered include logistics, transportation, inventory management, warehousing, materials management, global supply, demand management, project management, e-commerce, finance, and network design.
    Prerequisites: GMBA 521 and GMBA 525

    GMBA 651 Strategic Marketing Management (3 credits)

    An examination of the marketing system and the use of various marketing applications such as marketing research, advertising research, and consumer behavior to assist the marketing manager in the major decision areas of targeting, product planning, channels of distribution, personal selling, pricing, promotion, branding, and development of integrated marketing programs.
    Prerequisites: GMBA 531

    GMBA 661 Financial Management (3 credits)

    A study of risk and risk management, including advanced analysis of the investment decision using the Markowitz portfolio model and the capital asset pricing model. Other areas of study include the financing and dividend decisions, sources of short and long term capital, and current asset management.
    Prerequisites: GMBA 521, GMBA 525, GMBA 561 

    GMBA 686 Leadership and Business Ethics (3 credits)

    A study of leadership theory and how it impacts relationships in the organization and organizational performance. This course will provide a critical investigation of the ethical issues associated with decision making.
    Prerequisite: GMBA 531

    GMBA 799 Business Policy and Strategy (3 credits)

    In this course, the student will apply functional expertise to actual strategic issues. The students will be challenged to assess real managerial problems, to integrate all of the skills developed in the MBA curriculum, and to develop well-reasoned, innovative, and practical solutions to these problems.

    MBA Finance Specialization Courses

    GMBA 761 Advanced Financial Management (3 credits)

    Advanced topics in finance, such as forecasting, lease and buy considerations, and advanced working capital management.
    Prerequisite: GMBA 661

    GMBA 764 Investments (3 credits)

    A survey of financial instruments and financial markets focusing on the risk and return characteristics of such financial instruments as stocks, bonds, options, futures, tax shelters, real estate, and precious metals.
    Prerequisite: GMBA 661

    GMBA 767 Security Analysis and Portfolio Management (3 credits)

    A study of security valuation models, discussed in light of the Efficient Market Hypothesis. Also study of security aggregation techniques for increasing portfolio returns and/or risk reduction.
    Prerequisite: GMBA 661

    MBA Human Resource Management Specialization Courses

    GMBA 735 Employee Relations and Employment/Labor Law (3 credits)

    A survey of labor law issues designed to give the student a fundamental, practical, working knowledge of the impact of various federal, state and local laws on the workplace The distinctive nature of management of a unionized workforce will also be studied focusing upon union avoidance, certification and decertification elections, collective bargaining, arbitrations, and other elements of employee relations.
    Prerequisite: GMBA 631

    GMBA 736 Human Resource Management (3 credits)

    The knowledge, skills, and abilities of the workers in a firm are its most valuable resource. This course helps students recognize the strategic importance of human resource management. The student will explore contemporary techniques of resource analysis, testing, recruiting, selection, training, appraisal, and compensation planning, and will integrate these techniques with the strategic focus of the firm.
    Prerequisite: GMBA 631

    GMBA 774 Strategic Management (3 credits)

    A study of how the organization plans for its long term survival based on analysis of the impact of changes in the economic, social, legal, competitive, and technological environments. Uses of long range strategic planning for competitive advantage are examined and discussed.
    Prerequisites: GMBA 561, GMBA 651

    MBA Marketing Specialization Courses

    GMBA 752 Consumer Behavior (3 credits) 

    Examines the social and psychological influences on individual, household, and organizational buyer behavior and explores models of buyer behavior and consumer research by applying them to marketing decision-making processes.
    Prerequisites: GMBA 651

    GMBA 753 Marketing Research (3 credits)

    This course will acquaint students to the field of marketing research by combining both a practical and theoretical approach to the research process. The course will examine the process of defining marketing problems and issues, developing a research design, generating primary data, examining secondary data, formulating recommendations, preparing a research report and presentation and implementing research results. The course includes the design of a marketing research study.
    Prerequisites: GMBA 525, GMBA 651

    GMBA 754 International Marketing (3 credits)

    A survey of international marketing concepts and practices, with a focus on the current problems and issues of international firms. International marketing strategies, policies and structures are evaluated.
    Prerequisites: GMBA 651

    Customized Track

    Select a combination of any three electives from the Marketing, Human Resource Management or Finance specializations.

    Students who have taken the equivalent courses in the past, and do not meet the requirements through evaluation of their transcript, but feel that they have a strong background in an area which is not reflected on their transcript (i.e. the courses were taken more than 7 years prior to admission or the student did not achieve the appropriate grade) may request challenge exams to demonstrate their proficiency.