Marketing Students have opportunities to develop valuable, professional relationships by participating in the collegiate chapter of the American Marketing Association (AMA) or through access to a worldwide network of Gannon University marketing alumni. Students experience real-world marketing projects while working alongside entrepreneurs and business professionals through Gannon’s Small Business Development Center and Erie Technology Incubator. The Dahlkemper School of Business was the first business school in northwestern Pennsylvania with both undergraduate and graduate programs to receive global accreditation by the Accreditation Council for Business Schools and Programs (ACBSP). The Dahlkemper School of Business delivers a values-centered business curriculum that provides students with advanced business knowledge through the development of critical-thinking skills, effective communication skills, ethics-based decision making, comprehension of global business concepts, leadership and team-building skills, and the desire to become a lifelong learner. You Will LearnStudents majoring in marketing have the opportunity to analyze consumers and to effectively plan product, price, promotion and distribution decisions. The marketing curriculum emphasizes the importance, scope and purpose of marketing by providing experiences in critical thinking, problem solving and managerial decision making. Marketing students learn firsthand how to effectively target customers and plan marketing strategies by engaging in real-world projects.You Will ExperienceStudents will experience an innovative education in the Center for Business Ingenuity, utilizing state-of-the-art technology and global software through the SAP® University Alliances program. Students will receive hands-on opportunities through internships and service-learning projects with local and national businesses, as well as through the unique collaboration between Gannon University’s Dahlkemper School of Business, Small Business Development Center and Erie Technology Incubator. You Will AchieveCareer opportunities include, but are not limited to, the following positions in the field of marketing: customer relationship manager global marketing manager marketing communications manager marketing consultant marketing manager market research analyst product/brand manager professional sales representative sales manager You will StudyView Curriculum and Course DescriptionsStudents obtaining a degree in business administration are able to choose from 10 concentrations to prepare for a career in the field of their choice. Students also have the opportunity to complete the Master of Business Administration or Master of Public Administration degree with one additional year of study through the five-year MBA/MPA program. The Dahlkemper School of Business offers innovative courses to prepare students to become business leaders in the global economy. Three of the many course selections are: BCOR 240: Marketing in the Global Environment Students in this course will learn the process of creating and presenting a marketing plan by applying the strategic decisions of marketing, including capturing marketing insights, connecting with customers, shaping market offerings, delivering customer value and successfully growing the business enterprise. ENTR 310: Organizational Innovation An examination of where entrepreneurs get their ideas and discover different types of entrepreneurial opportunities will be studied. This course focuses on understanding the process of idea generation, idea evaluation and developing a comprehensive business plan. BCOR 485: Global Policy and Strategy As a project-based course, Global Policy and Strategy requires students to integrate analytical skills by analyzing business opportunities and challenges to make more effective business decisions. Liberal Studies Core The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to its Catholic identity. The Core's design offers students a defined, integrated, shared experience as the foundation for their undergraduate program. You Will EarnSalaries in business vary depending on the location and type of organization. accounting: $67,190 distribution manager: $86,630 finance manager: $117,990 financial analyst: $80,310 healthcare manager: $94,500 human resources manager: $104,440 insurance underwriter: $65,040 market research analyst: $62,150 marketing manager: $128,750 sales manager: $113,860 All salary information is compiled from data gathered from the Bureau of Labor Statistics (bls.gov) and/or PayScale (payscale.com).