Program Overview
The art of advertising has been a part of the selling process for as long as people have exchanged desired products and services. Today, the advertising profession integrates the traditional concepts of TV, radio, and print ad production with other persuasive communications methods, including public relations, direct marketing, sales promotions and Internet marketing. The Advertising Communications Program is a multidisciplinary program that combines the pragmatic business and selling aspects of advertising in the marketing area and the rhetorical, persuasive and creative elements of advertising in the communication area. The program allows students to draw on multiple areas of knowledge and skills necessary for career success in advertising and related fields.
Program Options
- Bachelor of Science
- Advertising Communications Minor
Curriculum and Course Descriptions
Open Curriculum in New Window
Liberal Studies Core
The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to
its Catholic identity. The Core's design offers students a defined, integrated, shared
experience as the foundation for their undergraduate program.